While there are quite a few Apple announcements to expect for 2024, both the company itself and a slew of leaks from last year tell us that this year Much of the focus will be on artificial intelligence. Something that can also be predicted just by observing the market and the huge importance that artificial intelligence has gained in it during 2023. This is something that has undoubtedly affected Apple’s image as an innovative company, as it currently lags behind many of its rivals.

That can change quickly, as Apple has shown in the past The key is not to come in first, but to do it through the front door.. The two most obvious examples in this century have been the reinvention of the MP3 player and the reinvention of the mobile phone. I think, although of course I could be wrong, that Apple has been working along these lines for most of 2023 and so far in 2024, and I have a strong feeling that they will surprise us.

A key moment in this sense will be WWDC 2024which will begin on June 10, 2024. In fact, in a tweet announcing the dates, Gref Joswiak defined the event as «ONdefinitely Yeahincredible«. It’s a coincidence that the two capital letters (we put it in bold for exclusion) are abbreviations ONartificial Yeahintelligence? I remember we were talking about Apple and in this case one of the tech company’s chief marketing officers, so it doesn’t seem like a coincidence.

Now, a new rumor suggests that we might not have to wait until June because, as we read at 9to5Apple, Apple will give us a first look at its AI plans at an event next week, and that (unless it’s a surprise) will play a major role with the new iPad Pro and Air, as we told you a few days ago. The event, which, considering the image that Apple has chosen for its promotion, expects that we will also see interesting news about the Apple Pencil.

This theory is supported by the prediction of Mark Gurman who stated that This event may also be part of the Apple M4 chips, which we originally expected at the end of the year and which will also focus on AI. That seems a bit forced, yes, because let’s remember that the M3 debuted in October of last year and we haven’t even seen an Ultra variant of this generation yet.

If Apple finally takes that surprising step and unveils the M4 next week, it will no doubt do so thanks to the advances made by AMD, Intel and Qualcomm in terms of the specialized AI computing capabilities of their chips. And in that case, it wouldn’t make sense to release this new generation without giving at least a small preview of what it will mean for your devices and software. And although I personally feel that we are talking about terms that are too forced, the speed at which everything related to artificial intelligence is moving makes it impossible to rule it out.