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The name “Red Bull” isn’t just on beverage cans; in parachutes, in athletes’ clothes, in cars with Red Bull cans on them we can see. When it comes
The name “Red Bull” isn’t just on beverage cans; in parachutes, in athletes’ clothes, in cars with Red Bull cans on them we can see. When it comes to ‘extreme sports’, it is one of the first sponsors that comes to mind.
How did Red Bull come into being and how did it manage to successfully take its place among the major brands in the world? Tactics they still use today Let’s explain.
Founded in 1987, Red Bull was founded by Dietrich Mateschitz. Dietrich; A tonic that keeps drinkers alert and fit. He was after it and there were no energy drinks available at that time.
He didn’t have enough money for advertising to enter the market. Instead, another idea occurred to him. Girls called “Red Bull Girls” teach college students free drink They were going to hand it out.
The target group was reasonable. university students while preparing for exams or while partying It was very common for him to drink Red Bull. Additionally, they also had the opportunity to talk about the product while handing out free drinks.
In fact, this strategy continues today. You may have seen young people driving around in Red Bull cars.
Red Bull is aware that its consumers are young and active people and caters to people in this age category. For years, extreme sports gained wide fame by sponsoring events. Moreover, he managed to make a name for himself with his breathtaking promotional shows.
For example, in 2012 they flew a paratrooper about 24 miles (39 km) into the stratosphere. Man reaches Earth with the help of a parachute in free fall jumped. The time to landing was 10 minutes and it made a serious impact by breaking two different world records.
Red Bull’s content is aimed at the target group’s interest in extreme sports, festivals and fast lifestyle It’s about the intersection between his interest in the subject and the ability of his products to keep people awake, alert and energized during these activities. All this contributes to a positive brand image.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
