We actually knew them as someone else: big brands that changed their names
- May 3, 2024
- 0
The name of a brand is the identity of that brand most fundamental building block. We can even say that choosing a name is one of the most
The name of a brand is the identity of that brand most fundamental building block. We can even say that choosing a name is one of the most important stages in the branding adventure.
Sometimes brands choose to change their names for various reasons. “Rebranding” As a result of this process, brands that make major or minor changes to their name may decide to continue their commercial life under a different name with this bold decision.
The channel we know as “Fox” changed its name to “Now” due to naming rights.
“Sodexo”, the loyal friend of the servants, now uses the name “Pluxee”.
The brand explains the meaning of the new name as follows; ‘Plux’ symbolizes positivity, ‘x’ symbolizes creating added value for employees, and the suffix ‘ee’ symbolizes the English word ’employee’.
AtlasJet also chose to use the name “Atlasglobal” before going bankrupt. What can we say? It must have been bad luck…
AnadoluJet, another airline, now uses the name “AJet”.
AJet, a brand of Turkish Airlines, low cost airline He states that he changed his name to better reflect his image.
Moreover, on the global market short and memorable It was also said that they wanted to make a better place with a name.
Hürriyet Emlak also changed its name to “Hepsi Emlak”.
So does this platform, which we know as Hürriyet Emlak younger and dynamic He states that he changed his name to capture an image.
The cookie we know as ‘Negro’ also changed its name to ‘Nero’ because it had a racist meaning.
In a decision that brought tears to our eyes, the name “Twitter” was changed to “X”.
The stores we know under the name “Boyner” used to use the name “Çarşı”.
After the merger with the Spanish bank BBVA, the name “Garanti” was changed to “Garanti BBVA”.
Similarly, after the merger, Finansbank changed its name to “QNB Finansbank”.
In this content, throughout their commercial life don’t stick to one name We have put together the brands that are.
Do you think the changes they made were for the better or for the worse?
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
