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How did instant noodles, first produced as a solution to famine in Japan, become a multi-billion dollar industry?

  • May 4, 2024
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Although we have just felt its influence in our country with the influence of the increasing love for Korean and Japanese culture, the story behind how noodles, known

Although we have just felt its influence in our country with the influence of the increasing love for Korean and Japanese culture, the story behind how noodles, known as noodles, are influencing the eating habits of the world. It goes a long way back.

If you’re ready now To Japan in the 1940s We’re going on a little trip.

Actually our story is II. It starts with Japan experiencing famine after World War II.

Decades after the war worst harvest season Japan faced a major famine.

So that the vegetables are black fell on the stock marketthousands of illegal open-air markets had emerged.

Due to strict laws and food shortages, people have to wait a long time in the dark winter to eat a bowl of hot noodles. He was waiting in line.

Japan, which felt the effects of the war deeply, had become largely dependent on the wheat supplied by America.

Local foods such as ramen, a type of noodle soup, and gyoza, a type of dumpling, could be made from wheat flour, but at that time wheat was supplied by America. mainly for making bread was used.

Who will be the main character of our story? Momofuku AndoHe thought that changing the way the country ate would result in the loss of traditions.

This reminds him that wheat from America is more expensive. making noodles has shown that it can be used.

“When you change your diet, you change your traditions and cultural heritage.” He took the first step into the instant noodle kingdom by saying:

Ando is the source of more accessible and easier to prepare instant ramen in Japan. A solution to the hunger problem He thought it might happen.

But even though he conveyed his idea in the necessary places, no one was interested and the task was left to the task. Even though he doesn’t know anything about food for a year worked on this idea.

Many problems had to be solved to produce instant noodles and solve the country’s hunger problem, and for a whole year taste, storage conditions, etc. for occasions He made experiments.

And at the end of a year, he finally completed his invention that would grow into a billion-dollar industry.

How can you keep noodles tasty and for a long time? Watching his wife cook discovers.

When fried Seeing that the noodles that absorb their moisture can be stored for a long time and do not lose their flavor if you cook them to gain moisture, Ando created those shaped noodles in this way.

Like in 1958 Chicken Ramen He produced his first noodles, which he called (chicken ramen).

When Ando’s instant noodles first came out, they were quite expensive compared to homemade noodles.

Although the windows he offered for sale under the Nissin brand were expensive, they were quickly adopted by the public.

The price was five times that of homemade noodles, but the fact that it was tasty and easy to prepare made the product a success.

This product, which is ready in just a few minutes, has even become known as “Magic Ramen”.

Japan’s economic recovery also created the conditions for instant noodles’ success.

In the process of economic recovery people started working long hours and there was a surplus of wheat flour. These were the perfect conditions for the success of Ando’s noodles.

Because there were enough ingredients, but people didn’t have time to prepare food. he didn’t have time.

Chicken ramen in the first year 13 million packages sold and sales in Japan continued to increase over time.

As instant noodles become more and more popular, at various companies started producing instant noodles.

The great interest in instant noodles prompted Ando to work on innovations.

Ando was determined to make instant noodles even more instant and that happened in 1971 “Cup noodles” He produced noodles called (Noodles in a Cup) which are ready by simply pouring water into the bowl.

It was such a big success that sales of cup noodles It had surpassed sales of packaged noodles.

Later in 1972, Ando’s noodles to export to America started. It was so beloved there that it was one of the products Japan exported the most to America.

American consumer instant noodles took over very quickly. So much so that there was even news about instant noodles’ undeniable impact on American food culture.

If you think the story ends here, you’re wrong.

Ando continued to work on new noodle ideas for years without losing his innovative spirit. He launched hundreds of types of noodles and alone Retired at the age of 95 He transferred the company to his son.

So many types of noodles were produced under the Nissin brand that Ando was sold in Japan “Cup of Noodles Museum” He even founded a museum called.

Here are the noodles produced to preserve a culture and find a solution to the famine. grow into a multi-billion dollar industry The story behind shaping the food culture of different countries…

Source: Business Insider, Nissin

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