In 2023, online sales in Colombia reached a total of 62.1 billion pesos, representing an increase of 12.58% compared to 2022.

The new Bandag LIGHT D reconditioning belt is the ideal solution for fleets looking to maximize their profitability.

Bridgestone offers reliable technical support and specialized advice to ensure you get the best retread purchase.

E-commerce is experiencing remarkable growth, with online sales reaching a total of 62.1 billion prisoners in 2023, representing a 12.58% increase over 2022, according to the Columbia Chamber of E-Commerce. Considering this growth trend, Bridgestone, building on its expertise in providing solutions for safe and sustainable mobility, thanks to its premium Bandag retreading device, introduces the LIGHT D retreading tape into the Colombian market, specially designed for light commercial vehicles that move both on ordinary roads and in difficult terrain.

Bandag retreading is becoming an important solution for companies looking to rationalize their operating costs, especially in light commercial vehicle fleets where tire maintenance and replacement constitute a significant expense. With the introduction of LIGHT D retread, companies not only gain access to high-quality products, but also stand out in a highly competitive market. Thanks to its toughness and durability, companies can extend the life of their vehicles while improving the performance of their fleet and promoting environmental sustainability.

Bandag’s new LIGTH D strap has been carefully designed to meet the needs of an ever-growing market such as last mile delivery. Moreover, it is poised to position itself as a superior replacement for the traditional retreads used in the past, with the goal of offering a more comprehensive range of performance features. This diversification allows us to better meet customer needs and preferences and strengthen our position as a leader in the retreading market.

Thanks to its innovative design, the new LIGHT D retread provides good performance, as well as excellent traction when starting and braking on unpaved roads. In addition, it has grooves on the shoulders that allow water, dirt or stones to escape, so you always maintain contact with the road. It also ensures that vehicles can complete their route safely and efficiently without compromising the integrity of the goods being transported.

“At Bridgestone, we recognize the importance of optimizing fleet resources in the country. That’s why our sales professionals are constantly trained to provide personalized advice and raise awareness among fleet owners in Colombia about the savings and benefits they can receive from premium retreading. With LIGHT D we significantly improve the retreading process. “Our commitment to innovation and excellence allows us to deliver solutions that not only exceed our customers’ expectations, but also set new standards in performance and durability,” said Orlando Gonzalez, senior commercial category manager for Bridgestone Latin America and North America.

The development of the LIGHT D retread underscores the green value of Bridgestone’s E8 commitment to promote green tire technologies and solutions that preserve the environment for future generations; in addition to maximizing productivity through mobility. These eight values ​​starting with the letter “E” in English (Energy, Ecology, Efficiency, Expansion, Economy, Emotion, Ease, Empowerment) guide the company on its journey together with employees, society, partners and customers to build sustainable development . society.

To learn more about Bridgestone’s premium retread, visit: https://www.bridgestonecomercial.com.co/es-co/reencauche-bandag.