We agree that every brand offers a product or service. And brands Naturally They want to make money with the products and services they offer.

In this case, Instagram also supports these brands. will draw attention to its products There has to be a place, right? But if we look at the Instagram pages of some brands, no or very few product images We see. under none “Buy now!” There are no similar expressions.

So why are brands using Instagram as a tool instead of marketing products on Instagram? as a photo album do they use?

Without further ado, let’s get the answer. Because their goal is to market emotions, not products!

“Is there marketing of emotion?” I can almost hear you say it. Yes it does.

Let’s go even further. Emotions, thoughts, people, etc. It is possible to market many things.

So is the strategy that will be the subject of this content emotional marketing It has been said.

So what is emotional marketing?

In its simplest form, emotional marketing attracts consumers evoke certain emotions It is a marketing strategy aimed at connecting with them.

As part of this strategy, brands tell an emotional story about the product or service, giving consumers a personal bond with the brand. tie aims to offer.

Never mind what we call a story, the goal is actually a classic story. Going beyond offering a product-price duo To create a perception about the product in question and to make that product representative of an emotion.

If you are confused, let us explain with examples.

The basis of emotional marketing is that consumers generally use logic rather than logic in their decision-making processes. emotions are effective assumption is included.

For this reason, brands use their products in a certain way to influence consumers in the longer term. appropriate to the emotion or item they work.

To do this, in their advertising or other marketing activities happiness, family, success, energy, rebellion, etc. They focus on themes that align with their brands, such as.

For example, Coca-Cola’s Ramadan ads Let’s think. Coca-Cola, everyone’s delight, accompanies a cheerful and full table.

The aim here is to show the happy moments you spend with family members, to enable them to identify these feelings with the Coca-Cola brand.

The reason these brands don’t use product photos on Instagram is to create perception by marketing the emotion, not the product!

For example, a energy drink Take a look at the Instagram page of Red Bull, the brand, are there any product photos? No that’s not true!

Because the purpose of the brand’s Instagram page is to represent the Red Bull brand, not to sell Red Bull. sell what he owns.

Red Bull, adventure, excitement and adrenaline It identifies its brand with energy and performance by regularly sponsoring events.

As you can see in the image above, this is the Instagram page. images of events uses it to share.

The aim is to present the brand to its target group, not as a simple energy drink brand. as a representative of a lifestyle to show him.

In summary, brands focus on the values ​​they represent on their Instagram pages, not the product. brand images They shape it within the framework of these values. This way, consumers are more long term bonds It aims to establish these feelings in their subconscious and be remembered.

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