Samsung’s S85D series brought a turning point to OLED TVs. Aimed at LG’s entry-level stronghold, the 55-, 65- and 77-inch S85Ds start at $1,699.99. Here’s a surprising change: These sets likely use LG display panels, indicating a possible change in the competitive landscape.

Interestingly, Samsung TVs are likely to use LG display panels

Samsung is keeping tight-lipped about the panels but touts the NQ4 AI Gen2 processor for top-notch imaging. This downplays the potential absence of Dolby Vision, a feature found on LG’s OLED. But Samsung counters this with a unique advantage: a native Xbox cloud gaming app on its Tizen operating system, which LG doesn’t currently have.

Gamers will also appreciate the standard 120Hz refresh rate for all four HDMI ports. Interestingly, Samsung avoids mentioning quantum dots in the S85D. Instead, they tout “Pantone-approved colours,” “pure blacks and crisp whites,” and recommend using more affordable WOLED panels to hit their price target.

The S85D series seems to be a strategic move for Samsung. It offers OLED TV buyers a cost-effective entry point while also encouraging unexpected industry collaborations. Considering that Samsung is proud of its LED panels, this move from LG could signal new things to come.