This was announced by Amazon on Thursday Will stop retailing Kindle e-books in China And that Will close the e-book store Which he maintained next year in the Asian country, the latest exit of an American technology company from the Chinese market.

The company indicated in the official report of the social network Wechat that it is so “Adjusting” the strategic focus of its operations. And that other areas of business he has in China will continue to be active. He did not give a reason for the termination.

According to the announcement, the Kindle e-book store in China will stop selling these products from June 30 next year, although consumers will be able to download the purchased books for another year.

Also, the company Delete Kindle apps from Chinese app stores in 2024– Adds in a statement.

In this way, Amazon joins a long list of companies such as Linkedin, Yahoo and Airbnb that have either reduced their services in China, or left the country altogether in recent months.

Microsoft has called it a “difficult operating environment” because Beijing has tightened its grip on tech companies.

While e-commerce is very popular with Chinese consumers, Amazon has struggled to move the country forward. Local competitors such as Alibaba and JD.com used their suppliers’ networks and the knowledge of Chinese consumers to gain market share before Amazon took over.

nowadays, Amazon China has more than 10,000 employees and offices in 12 citiesIncluding Beijing, Shanghai, Hanzhou and Shenzhen, according to the company.

A spokesman for the Asian Ministry of Commerce told a news conference in Beijing today that it was “normal” for companies to “adjust their products and services to market developments,” according to local media.

“China remains an attractive market for foreign investment and welcomes global investors to bring competitive new products to market,” the spokesman said.

(Reported by EFE and AFP)

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