Don’t believe any ad you see on social media: advertisers can now create images with artificial intelligence on Instagram and Facebook!
May 8, 2024
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Meta, one of the leading companies in the race for productive artificial intelligence, took a new step in this regard yesterday. The company uses artificial intelligence tools on
Meta, one of the leading companies in the race for productive artificial intelligence, took a new step in this regard yesterday. The company uses artificial intelligence tools on the advertising side also announced that it will be put into use.
In fact, these features were announced back in October. Now it is being made widely available to advertisers. Normally, companies would use artificial intelligence to create different backgrounds for product images. Now They will be able to produce completely new images.
To elaborate a little further, an advertiser can provide a reference image for their product. After this, it will be able to query different variants of artificial intelligence. We can see an example from above. Added a promotional image of a coffee-themed cup in nature. Artificial intelligence changes this and offers different variants.
Meta, in the future of text commands He also states that it will be put into use. In other words, an advertising company can add the details it wants through text when creating an advertising image. Even advertisementalternate versions of the title to create or in images change font They will also be able to benefit from artificial intelligence features.
In addition, the company says that visual expansion will also be available for Instagram and Facebook. This feature, offered exclusively for streaming with Reels, allows advertisers to view their footage through artificial intelligence. length-width ratios you can set this. Companies believe these features will add to their revenue. For example, phone case company Casetify, which has been running tests since the fall, says it has experienced a 13% increase in ad revenue thanks to its artificial intelligence features.
The feature also raises false advertising issues
AI features available to advertisers are concerning because they lead to misuse. Some companies use a product images of versions that don’t actually exist can create using these tools. This can lead to people being tricked into purchasing something.
Meta stated that he was aware of this possibility. He stated that it provides strong protection to prevent inappropriate advertising and low-quality images. According to the company, content will be checked both before and after visual creation. We’ll see over time how well this will work.
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Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.