If you want to review or buy an Apple product, use Amazon. For example, there is something that sets it apart from companies like Hepsiburada and Trendyol. Ads!

Well, as you browse Apple products on Amazon, Why do we see fewer advertisements from other brands?

Amazon began changing its marketing and advertising strategies, which it had been following for years, about a year ago.

For example, when you search for an iPhone 15 on Amazon, you will see the banner with ads at the top of the page. We started seeing another product from Apple, not a device from any brand. It is also possible to encounter the same result in the bottom banner section.

But if you’re looking for a non-Apple device like a Samsung Galaxy S23, You can see other product and service ads from the brand in the results section.

On the other hand, when you search for Apple, there is an overall decrease in the number of ads.

Likewise, there are often sections at the bottom of the page filled with recommended products from other brands. When searching for products from companies like Samsung It is not possible that you will encounter the same situation.

The reason for all this is From an agreement made by Apple in 2008 is caused by.

According to Jeff Wilke, Amazon’s former retail chief, this situation will reduce Apple’s sales. because you don’t want to see rival brands on search and detail pages. It comes from a marketing strategy he created.

Apple spokesperson Fred Sainz also publicly confirms that this is a sales strategy.

In other words, when searching for Apple products, customers do the following: He does this deliberately to avoid encountering different brands.

But because Apple blocks Amazon’s right to advertise Whether he paid any compensation or fees to Amazon is one of the question marks.

Ultimately, Amazon’s changing advertising strategies and loss of advertising revenue Apple must compensate for this.

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