Brands inherently want to make us spend money. different strategies applications. Given the consumer culture that has become all the rage, there’s nothing brands can’t do to sell more and stand out from their competitors!

This is the case, from the moment we open our eyes to a new day, notice malicious marketing tactics It seems an inevitable end that we will become a target.

What we often encounter in stores your manipulation tacticsLet’s start investigating.

Simple but effective. They try to make us believe that the product we are buying is ‘cheap’.

Especially in markets multipacks You may have witnessed products being sold at a slight discount. If you bought it thinking it was cheap, you were deceived!

Because brands give you that so-called discount. that you normally do not intend to take It is deliberately designed to make you buy large quantities of products.

also in stores “Only 20 lira!” Expressions like these also tell you what price you will pay. much smaller than It is deliberately used to show

At the end of the price, the precursor to price manipulations “.99” You all already know the plugin. This means that products ending in “9” are available to consumers. more affordable It is done deliberately because it looks that way.

Of course, there is also the issue of the ‘staircase effect’.

When you purchase a product, you choose one of the three options presented to you for that product. fall What if we say it is?

“How?” If you say so, let’s explain it this way. Suppose you went to the cinema and were offered three different sizes of corn for 30, 45 and 50 liras. Most people think that a small size will be too small. mediocre paint turns to.

Between the price of medium and large size an “affordable” price difference be a person “I had already agreed to pay 15 lira more. “I’ll give you five more lira.” by making that person think large size corn makes you prefer it.

Starbucks, apple and many other brands and companies because it traps customers. fall effect is called.

They try to create the fear of missing out with campaigns that are only valid for a limited time.

Brands know our most fundamental fears and instincts very well and respond to them. The most important of these fears is the so-called ‘FOMO’ (Fear of Missing Out). fear of missing out It’s laying down.

For this reason, notice “Only X items left.”, “50% off so far.” or “For a limited time.” Use these types of expressions to create the fear that you are missing something. consciously they emphasize.

Moreover, “Limited quantity.”, “This product is also in someone else’s shopping cart.” or as we mentioned above “There are only X items left.” By using these types of arguments, you create the impression that the product is running out impulsive They use it to allow you to make purchases.

They want to control our perception by making us think we have seized a good opportunity with campaigns like ‘Buy now, pay later’.

With these types of campaigns we offer you a service for a certain period. Perception that it offers “a very good opportunity”. They try to encourage you to buy that product by making it.

Purpose of purchasing the product a logical decision You think so!

Also “Up to 50% discount!” Of course there is a topic. Brands that offer 50% discounts on a small number of products and small discounts on other products, entrap It works.

The main goal of the brands that manage to grab your attention with the phrase is 50% off to get you into the store and make sales to you during your stay there. Because research shows that the more time someone spends in the store, purchase rate of products also increased shows.

If you’re trying to find that product at 50% off, woe betide you…

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