Xbox long-term plans to publish a store for Android and iOS, representing Microsoft’s foray into competing platforms. This idea was able to gain momentum with the entry into force of the DMA, which is why it seems that the Redmond giant is going to turbocharge to make the said trade available at the end of 2024 for two mobile systems.

As video game division president Sarah Bond explained, The store would launch in the month of July for web browsers and should Candy Crush Saga as one of its spikes. This suggests that the content hosted there will be mobile-oriented, but this does not rule out the presence of PC or console video games or that there will be diversification in the future.

The future of the Xbox mobile game business seems to have a lot to do with the Activision Blizzard acquisition. On the other hand, Phil Spencer himself, the head of Microsoft’s video game division, said last November that he was “talking to other partners” about launching a mobile store.

It makes perfect sense for the Xbox mobile store to begin its journey on the web, seeing as it’s a medium that Google and Apple can’t control beyond the domains they own. If it were published as an app in the Play Store or App Store, Microsoft would be directly subject to the rules of Google and Apple respectively, but on the web the main obstacle is the legislation of each country, which is a much higher ceiling.

Despite not having the same media impact as the big-budget triple-A, a recent report published by Newzoo says Mobile games account for $90.5 billion of all revenue generated by the video game industry worldwide.. This means that this is a very sweet segment in which Microsoft will try to get its share of the pie, like any other company that decides to enter a consolidated market.

King, developer Candy Crush Saga which is or at least was under Activision Blizzard, celebrated last September that the game sales exceeded $20 billionso Xbox’s alleged intentions to make it the head of its future mobile business shouldn’t be surprising, as it’s basically playing it safe.

Between the purchase of Activision Blizzard, DMA, and the pressure Apple and other tech giants are getting to open up their ecosystems, Xbox seems clear enough to launch its mobile gaming store, which we’ll see if it ends up hosting titles focused on the genre device.