The Tuscadero color debuts on the Jeep Gladiator, the world’s most powerful midsize pickup truck and the only one that offers true open-air driving freedom.

The Tuscadero now comes to Gladiator after its success on the iconic Jeep Wrangler.

While it won’t hit Jeep dealerships until this summer, anyone can pre-order it now for a US suggested retail price of $895.

The Jeep® community asked for it, and the Jeep brand delivered. Tuscadero, the bold, bright and rich purple exterior paint made famous on the iconic Jeep Wrangler, is now available for the first time on the Jeep Gladiator, the world’s most powerful midsize pickup truck.

“Passionate Jeep fans asked us to provide this color for the limited-edition Gladiator, and we delivered,” said Bill Peffer, senior vice president and head of the Jeep brand in North America. “Gladiator is now the only pickup truck offering the freedom of open-air driving, and the only one available in Tuscadero.”

“Approximately 30,000 customers have placed orders for Wrangler in Tuscadero,” said Bill Peffer, senior vice president and head of the Jeep North American brand. “We’re always trying to give our customers what they say they want, so we’re thrilled to bring back the sought-after Tuscadero as an exterior color on the 2024 Jeep Wrangler to commemorate 2024 4×4 Day.

» About 30,000 customers placed orders for the Tuscadero color when it debuted on the 2021 Wrangler, making it one of the stars of the range of vibrant limited-edition colors, along with Gobi, Gecko, Chief or Nacho. This special color palette adds even more customization options and factory appeal to Jeep vehicles. The Tuscadero debuted in the new 2024 Jeep Wrangler last month and will arrive in dealerships this summer.

The 2024 Jeep Gladiator is now available in eight exterior colors, including the aforementioned Tuscadero and the new Anvil, as well as several open-air driving options with three removable roof options, two removable door options and a folding windshield. The Tuscadero color can be reserved from now until the end of production for the 2024 model year at a suggested retail price of $895 on Gladiator Sport, Mojave and Rubicon trims. It will be expanded to other trim levels later this quarter and will arrive in dealerships this summer.

Jeep Gladiator The Jeep Gladiator was designed from the ground up to be the most powerful Jeep pickup truck ever. It builds on Jeep’s rich heritage of reliable and rugged pickup trucks and combines an unmatched combination of durability, original Jeep design, open-air driving freedom, smart functionality and versatility.

The 2024 Jeep Gladiator offers more features, enhancements, technology, standard safety features and content at a lower starting US MSRP than the previous model. Standard for 2024 are new first- and second-row side airbags, forward collision warning (Sport S and above), advanced cruise control with stop function (Sport S and above), Uconnect 5 with the best radio in the industry. class and 12.3-inch touch screen. screen and wireless Apple CarPlay and Android Auto.

2024 Jeep Gladiator with 3.6-liter Pentastar V-6 engine producing 285 horsepower. payload class up to 1,725 ​​lbs. Gladiator is ranked No. 1 among midsize pickup trucks in the United States in JD Power’s 2023 U.S. Initial Quality Study (IQS)*. impressions of new car owners after 90 days of ownership.