TikTok will be the first of the major international social networks tag images and videos that have been created using artificial intelligence, as announced by the company itself. They will do this using a kind of digital signature called “Content Credentials”, which will be applied in the form of a watermark.

Although TikTok already tags AI-generated content using the tools the app provides, now plans to extend this designation to videos and images created outside of it. This is a measure being put in place ahead of the upcoming US election to prevent the influence this type of content could have.

TikTok joins 20 other tech companies that have pledged to fight potential interference, although they are doing so as a pioneer and, according to the company’s boss, are not identified as such in line with its policy against spreading AI-generated content. Therefore, Any content found on the platform without the tag will be deleted.

This policy will be applied with Content Credentials technology, developed by the Coalition for Content Origin and Authenticity with the support of companies such as Adobe and Microsoft, and open for use by any party that wishes. In fact, companies like OpenAI (ChatGPT) have already adopted it, and YouTube, Instagram and Facebook have also announced plans to implement the same.

Was this terrible image created by AI?

For the system to work, both the creator of AI-generated content and the platform where it is shared must accept its use and the big players in the sector have already committed to this, so anything that comes out of tools like Dall-E or similar will already contain code that content platforms will recognize… and warn against tampering attempts.

We will have to see how this measure goes because there are AI tools beyond the services we all know and the law is made… It is certain that something like this was needed because The explosion of AI-generated content has been insane and to a greater or lesser extent it has influenced not only content creators on social platforms, but other industries as well.

the good part is Generally speaking, everything that follows intelligence It smells like artificial from afar, although technology is still improving and we also had the opportunity to see almost imperceptible samples of images and video, but also text and even code, which will undoubtedly go further in the future. And one must realize that it is not so much intelligence as artificial, nor does it come from nothing.