Although Stanley’s thermos named Quencher was first released in 2016, it actually sold at the time. it wasn’t that popular. In fact, sales were average at best.

But in 2019, after Stanley Quenchers went viral on Buy Guide, an e-commerce blog page and Instagram page for women gain popularity started.

This is exactly where the dystopian story of Stanley thermoses began.

Actually, these thermoses with straws from Stanley are not a groundbreaking product. If we ignore the brand value, this product A thermos with a straw and a handle that maintains the temperature of the liquid inside.

What do people think of this expensive and not very special product? pushing him to collectto get the special series standing in line for hours The reason is even on TikTok and similar social media. to make videos Is it just the product itself that you’re pushing?

Or to explain this Stanley obsession? Should we dig a little deeper?

Let’s first examine the situation with a product-oriented approach.

Stanley thermoses are available in different sizes, colors and designs. aesthetic appeal, It plays a major role in attracting the attention of Generation Z in particular. This also applies to these thermoses personalize The emergence of additional products that can be added makes thermoses more attractive.

In addition, these thermoses Some limited edition varieties, creating a “fear of missing out” (FOMO) among consumers. This strategy increases the value of products and people They literally compete to obtain these special products.. This situation turns out to be a very important factor in consumer psychology.

Finally, these thermoses, which have become much more visible due to the power of social media, are special again Among Generation Z created a community. Stanley thermos, which went viral on platforms like Instagram and TikTok, offers its users not only a beverage container but also a a lifestyle has become available.

Actually, there is no need to go into this topic. The essence of this phenomenon is excessive consumption!

It is no surprise to us that a product goes viral every year. New products are released periodically that will “change your life.” These products are online goes viral, Everyone posts messages telling you to quit your job and buy that product and then the product is forgotten.

This is how our viral product cycle works. Under the influence of social media, everyone has fallen in love with the products, even if only for a short time. our brains are washed We can also say.

Trends come and go from time to time, but as the frequency of our time on social media increases, we become more and more influenced by these products. excessive consumption This is how the phenomenon we are talking about takes place.

If you thought it would end here, it’s not over yet. In fact, the problem goes much deeper.

Overconsumption was actually the result, not the cause. Because of our tendency towards excessive consumption The main reason is the feeling of belonging.

Communities formed around Stanley thermoses, which we encounter wherever we look, Gives consumers a feeling of connection. Furthermore, creating the perception that people who use these thermoses are ‘cool’ makes people desire this product even more.

Especially generation Z and when we think of the generations that followed, acceptance from the social environment While it’s pretty obvious how important it is to these generations, it’s not surprising what the Stanley thermos craze has accomplished.

Given modern consumer culture, these consumers’ loyalty to Stanley thermoses is high how individual identities are associated with products shows. In other words: consumers They express themselves through the products they use and shapes their place in society.

As a result, the popularity of Stanley thermoses has increased The power of modern consumer culture and social media It appears as a reflection.

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