Becoming a global brand It’s not easy at all. Especially if you aim to achieve success in every country you enter. If this is the case, so are brands “As I am. “If it suits you.” Of course it cannot give such a picture.

For this reason, they are present in every area depending on the country they are in. by developing different strategies They try to adapt. So let’s take a look at what brands are doing to endear themselves to us.

The first and most fundamental strategy for brands is to know and understand that culture!

Each country has a unique culture that reflects its own values. In this case, the first thing brands should do is understanding the culture of that country.

The concept we call culture From social values ​​to attitudes and behavior It has the power to influence every point in a person’s decision-making process. Of course, this also includes consumption habits, which are most important for brands.

In this case the wishes and needs of each culture It may differ.

Basically, how you market your product according to the culture, what images and messages you use in your advertising, etc. Every element you can think of must be integrated into that culture in order to achieve success. have to adjust can stay.

For this reason, the better brands understand a culture, so close to success they become.

Knowing the culture well and localizing the product accordingly is one of the methods used by brands.

The best example of knowing the culture and adapting the product is KitKat! in Japanese culture thought it represented luck This chocolate is highly preferred by the locals.

The brand is aware of this With more than 300 species It is on the shelves in Japan.

Another example McDonald’s Let’s throw it up. The brand prefers not to use pork in Turkey and beef in India, as the consumption of this animal is not preferred in the local culture for several reasons.

Of course, he doesn’t have much of a chance to be successful in these markets. For example in Turkey “This hamburger is made from pork.” If he didn’t make any changes to the product by saying this, there probably wouldn’t be any change in our lives. It wouldn’t have made such a big impression.

They can also localize their name and tagline to get in touch with us.

“What’s the easiest way to get in touch with someone?” If we ask, probably “He speaks the same language as him.” We get the answer.

For this reason, although sometimes brands do not prefer it so much product or brand names They may vary depending on the country.

For example, Volkswagen Jetta was used in Europe and our country for a while. “Bora” was listed under his name. Or the brand we know under the name “Opel” “Vauxhall” in England He prefers to use his name.

Every language is different, but sometimes words that are problem-free in some languages ​​are common in others. It can also have problematic meanings. To prevent this, brands sometimes choose to make minor changes to written elements such as names and slogans.

“What happens if they don’t?” If you’re wondering, below you can find the content we’ve put together about these disasters.

Advertising strategies are also differentiated according to different countries. The goal is: “We are one of you too.” give the picture!

We said that the most important thing that distinguishes countries is culture. Therefore, brands are not very generic and generic advertising They can’t air an ad in every country.

The reason for this is to communicate with people in that country through advertisements. To create better connections.

For this reason, they are attracted to people in that country with advertisements that refer to items and values ​​that will attract attention in the countries in which they are located. be adopted more often They aim.

As an example of this Coca-Cola’s Eid and Ramadan ads you might think.

Changes are also taking place in the field of marketing strategies.

any country The items he likes and appreciates are different Therefore, product marketing and campaigns are designed accordingly.

It’s probably not an idea that is conveyed from Coca-Cola headquarters, but it is in many countries Bean packet taped to Coca-Cola bottle you see?

Or if we go for Coca-Cola again, that of the brand specially designed bottles for special occasions we can think.

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