It seems that 2024 has started very well not only in the field of smartphones, but also for Xiaomi. A recent study by consulting firm Canalys predicts that the Asian firm will grow in the first quarter of 2024. Managed to surpass Samsung and Huawei It is among the brands that sell the most wireless headphones worldwide.
This was mainly due to: 61% annual increase in brand sales worldwidea growth that completely ruined other producers. Now there is only one rival left to reach the first place, but since we are talking about a rival to be defeated in almost every category, it is clear that it will be difficult to reach him.
Next goal: End Apple’s hegemony
It will not be easy to end Apple’s 25 percent global share. Xiaomi placed itself second on this list with a market share of 8%, so the gap is still huge today. However, when we look at other markets such as China, we see this: Xiaomi takes the cake with 20% share and 76% annual growthsome amazing numbers.
So what is the reason for this strong growth? When we analyze the latest Xiaomi launches, we see what the Redmi Buds 5 and Redmi Buds 5 Pro mean. A very significant impact on Xiaomi salesBecause we are talking about two models that offer incredible value for money. Other devices such as the recently launched Redmi Buds 5A are also expected to have a big impact on these figures, but we won’t know until next quarter.
In short, we will see how 2024 will progress from now on, but what we can conclude from today is this. Xiaomi’s moves in this category are extremely successful. Now we have to wait to see that the distance with Apple will gradually shorten, but we will have to wait for that too.
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In Xiaomi World | The best Xiaomi headphones of 2024 that offer great value for money