When Apple unveiled its Apple Vision Pro in June of last year, one of the points that was made very clear is that they would initially only be available in the United States, and It would take a long time for them to make the leap to some other market. So it was said that the first movement in this sense will not happen before the end of 2024, intended for one or two other countries. Remember, those were the days when Cupertino was wondering if it would be able to produce the units necessary to meet the demand in the local market.

The initial debut of the Apple Vision Pro was generally positive, The device generated a lot of “noise” and therefore quite curious. So first week sales along with pre-launch bookings were good news for the tech company, and I understand especially for Tim Cook because, as has been revealed several times, this seems to be a personal project that he’s committed to the goal to also be the most important since he took over the leadership of the company.

However, as the months went by, interest seems to have dropped off quite sharply to the point where the company decided to reduce the planned production of the Apple Vision Pro for this year, which was initially estimated at 700,000 to 800,000 units would be revised to eventually between 400,000 and 450,000 units. So we are talking about a downward adjustment which Worst case for Apple would be 50%. Really bad fact, no palliatives.

Canada, the UK, and Singapore are also gearing up for the first Apple Vision Pro expansion. https://t.co/NLlfIYdW74

— Mark Gurman (@markgurman) May 18, 2024

Can International Expansion Save Tin Cook’s Space Computer Numbers? Well, that seems to be what they thought in Cupertino, because according to Mark Gurman in his account Twitter the social network formerly known as Twitter, Apple is preparing the international launch of the Apple Vision Pro. The launch, which could be announced during WWDC 2024 and which, according to the source, should take place in nine countries. They are the following:

• Germany
• Australia
• Canada
• China
• South Korea
• France
• Japan
• United Kingdom
• Singapore

Some sources say the announcement will happen during the eventbut others point out that it will happen after it, without giving an exact date, but still stating that it will happen well before the end of the year that the company originally planned, according to what they themselves said in their presentation , last year .

The Apple Vision Pro was undoubtedly a risky and disruptive betby which those of Cupertino marked a all-in in innovation, by redesigning the existing mixed reality and augmented reality proposal. However, there are several factors that worked against them and which, seen now, give the impression that they were underestimated at the time: price, weight, lack of reference applications… We will see if this international expansion will bring It is the joy of numbers, but above all we will have to see if they have learned from this experience and are able to reach a second generation of their viewer who is able to correct these problems.