Teknasyon, which reaches millions of users around the world with the mobile applications it develops and is one of the major players in mobile software exports in Turkey, has implemented a brand new initiative for digital content providers. With drag and drop methodsDesigned as an innovative solution for selling digital products without coding knowledge. Zotlo storewas presented to the users.

By discussing the opportunities offered by the digital world in a special panel, master names Yekta Kopan and screenwriter and actress Gülse Birsel provided the participants with fun and educational moments.

Major industry names were also present at the launch event;

In the panel discussion on the “Web-to-App” experience that Zotlo Store offers end-to-end to digital content providers, with the participation of Teknasyon Marketing Director Oğuz Bakır, Acunmedya and Exxen Group President Oktay Yılmaz, Meditopia Founding Partner Berk Yılmaz and Kompanion founder Erkmen Erakkuş, digital product marketing strategies and the benefits of selling products on the Internet were discussed with the guests Zotlo Store experiences transferred.

Meta’s Türkiye director İlke Çarkçı Toptaş’s “New trends in the digital market with MetaElaborating on his speech titled “”, he spoke about the radical changes in the marketing/advertising industry, especially for digital advertising, and the challenges and opportunities these changes bring, saying: “Several solutions are being explored in the new digital ecosystem and new growth-oriented business areas are being created The website offered by Zotlo “The -to-app solution is an example of this, especially for mobile application developers,” he said.

Toptaş explained what topics Meta has been focusing on lately and how they are benefiting from the power of artificial intelligence, and also talked about their investments in this area.

Didem Yeniçağ Yağcı, Product Director of Zotlo Store, spoke in her presentation about Zotlo Store’s features, which they have developed to keep up with the changing ecosystem. From creating a codeless sales site to subscription managementmentioned that they provide an end-to-end service, from global payment integrations to A/B testing and reporting, and said: “Zotlo Store was born with the vision to share our market experiences and the infrastructure we developed during our web-to-app journey of over three years with other mobile application developers and digital service providers in the ecosystem, and today it has grown into an end-to-end web sales platform..” he said.

Talking about the benefits of using web-to-app and Zotlo Store and his experiences in the market, Yağcı said that web-to-app campaigns not only bring significant savings in terms of marketing costs and commission costs, but also very good deliver results in terms of user-friendliness. acquisition and subscription retention.