The story of Tchibo, started with a coffee spoon, but where it took you; It became a wonderful journey of taste and discovery.

This story starts in GermanyHow did it make itself known around the world?

Tchibo is one of the brands you think of when it comes to coffee.

In the period in which it emerged, II. The devastating consequences of the Second World War were palpable. Hyperinflation and difficult access While these kinds of problems caused the prices of many foodstuffs to rise, the coffee market also had its share.

Especially in Germany, Coffee consumption was considered a luxurious indulgence. The consequences of the war made this pleasure out of reach for many people.

Even in these difficult circumstances, Max Herz strove to find an innovative solution.

by Herz, Tchibo, founded in Hamburg in 1949has become the indispensable choice of coffee lovers. Tchibo’s origins are not only in the coffee trade; It is also full of entrepreneurial spirit. How works?

Inspired by the idea of ​​sending coffee to customers by post Max HerzWith this initiative, which he started in Hamburg, he achieved great success in a short time. Herz aimed for much more than traditional coffee sales and decided to transform his company into an international brand.

Max’s business partner, Tchiling, had a major influence on finding the name of the brand.

His own name and in German “bohne” means “bean” By combining the words “Tchibo” they got the name “Tchibo”. This name reflected the company’s character and coffee-focused mission.

This determination Tchibo’s success today formed the basis. Initially the company operated only by selling coffee; Over time, it expanded its product range and started offering more options to its customers.

The industrialization process was an important turning point for the company’s growth.

Herz started opening coffee shops by setting up his own facilities. However, he was also aware of the competition, Johann Jacobs There was a known rival like. However, Herz developed creative and effective strategies to market his products.

It conquered an important place in the coffee market, especially through the launch of the Gold Mocca brand. Gold mochaattracted attention for its variety and quality, and this coffee, offered in glass jars instead of cans, won the appreciation of customers.

Not only that, it expanded its product range.

Weekly with new themes The brand, which constantly manages to surprise its customers, knows how to attract attention with its innovative and special products. In 1965 it had more than 400 branches.

Naturally, not only product diversity, but also the expansion of distribution channels played a major role in Tchibo’s growth. Today it is one of Germany’s largest consumer goods and retail companies. Tchibo’s storesoccurs everywhere.

The brand has also won many awards for its eco-friendly practices.

With its sustainable business policies and determination to protect the future of coffee, the environment and workers’ rights, Tchibo; More than just a coffee brand started to represent.

Today is the pioneer coffee brands It has continued to make its name known for years by coming to the fore.

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