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The Express for Enterprise platform helps marketing teams create on-brand content quickly and efficiently and keep all teams in the loop using AI. Adobe is releasing a new
The Express for Enterprise platform helps marketing teams create on-brand content quickly and efficiently and keep all teams in the loop using AI.
Adobe is releasing a new platform focused on brand consistency and secure AI for enterprises. Express for Enterprise is a content creation platform built on Adobe’s Firefly Image Model 3 and designed for communications and marketing teams. It provides all the tools to pursue efficient, fast and secure development of brand-consistent content, supported by the power of AI.
The new Express for Enterprise platform helps creative marketing teams create branded content faster and more efficiently. With just a few clicks, you can use AI to perform complex operations such as removing a background or generating a QR code.
Additionally, generative AI helps your team generate images, templates, or text effects based on word prompts. In addition, you can easily create variations of the campaign content and adjust the size of the content for each channel, as well as translate texts into one of 45 languages.
Personalized content is becoming increasingly important, and to ensure brand consistency, Adobe is adding some new features. This will allow users to easily customize brand kits and share them across teams. These templates can then be locked so everyone can make updates and stay on brand. You can also create new content based on your own AI models that take into account your unique campaign styles.
The generative AI functions are based on Adobe Firefly and, according to Adobe, are designed to be commercially safe.
Source: IT Daily
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