Exactly the same product We see it in different stores with different labels. While some are very affordable, some are extremely expensive. But the ingredients are the same!
The price tag can determine the quality of a product, but not always. If you’ve made this mistake even once, read on. Because You may have been misled.
If the product is expensive, is it of good quality?

Unfortunately, it doesn’t always work that way. If a product is expensive, it may be of poor quality. What effect does this situation have on your perceptions? Let us introduce you to him. The ‘Chivas Regal Effect’ that we have all been under the influence of for a long time.
Our perception of price has disappeared We don’t pay much attention to the cost of the things we buy in recent years. But what if there isn’t much difference between expensive and cheap?
This effect is related to the time when Chivas brand whiskey first came onto the market.

those times Chivas brotherslaunched this whisky, the name of which we all know today. These whiskeys produced by the brothers failed to attract the expected attention. Although they did their best to gain market share, they could not achieve the desired sales figures.
What do you think happened next? Without making a single change to the product they doubled the price and unexpectedly, whiskey sales boomed.
Various opinions were expressed about this situation, which caused great surprise.
Firstly, the whiskey was of very high quality and this was noticed by chance. The other view is that people who have little or no knowledge about whiskey “If it’s expensive, it’s quality” or he chose Chivas with the logic of “if everyone buys it, it’s something they know about”.
The phenomenon that affects us all as a result of this strategy is true: Chivas Regal effect. Later research on this topic showed that consumers make judgments based on price when making a purchase.
The prize is for all of us if it were considered equivalent to quality This effect is proof that this will not always be directly proportional. Do you feel that you are exposed to this influence?
Sources: Medium, TBS
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