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The success story of Hans Wilsdorf, who found Rolex, the symbol of prestige, despite various difficulties, full of perseverance and determination

  • May 23, 2024
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Founder of Rolex, one of the most prestigious watch brands in the world Hans Wilsdorf, He was born on March 22, 1881 in Kulmbach, Germany. At a young

The success story of Hans Wilsdorf, who found Rolex, the symbol of prestige, despite various difficulties, full of perseverance and determination

Founder of Rolex, one of the most prestigious watch brands in the world Hans Wilsdorf, He was born on March 22, 1881 in Kulmbach, Germany.

At a young age losing first his mother and then his father Wilsdorf, who had a tragic start to his life, was sent to boarding school by his uncle and had a difficult childhood.

In fact, boarding school strengthened his determination and fighting spirit.

Hans Wilsdorf

When Hans Wilsdorf lost both his father and mother at a young age, life may have been difficult for him. one of the most difficult lessons He had given it.

However, this brutal beginning contributed to his success. played an important role.

He received a good education and was a bright student. The fact that he had this tragic experience at a young age and that he was in a boarding school also made him sad. can be self-sufficient He made one of them.

Moreover, the boarding school’s biggest contribution to the Rolex brand was the Swiss boy Wilsdorf. Wilsdorf’s conversations with him about watches Curiosity about watches strengthens.

When he was 19, he moved to the country where he heard Wilsdorf’s stories and built a new life for himself in Geneva, Switzerland.

Here, at an international pearl export company as a student He started working.

To learn business tactics and start your own business in the future He devoted himself to this work.

Things went well and Wilsdorf was in Switzerland One of the largest watch companies of that period He got an offer from one of his friends, Kuno Korten, and started working there.

Here, about making clocks He gained a lot of knowledge and learned how all types of watches were produced. However, he had to return to Germany after a short time and do his military service.

After his military service he moved to London and continued to improve himself in the watch industry.

Another in London at a high quality watch company He started working.

To realize his dream of starting his own watch company by increasing the company’s sales for two years. gained the necessary experience.

During this period he met his wife, Florence Frances Mae Crotty, and married.

Wilsdorf was determined to stand on his own two feet in the watch industry. They shook hands with his brother-in-law, Alfred James Davis, and They took Rolex’s first real step forward.

In 1905 they founded Wilsdorf & Davis Limited, which became Rolex a few years later.

Wilsdorf & Davis

Within the company they founded, they imported watch parts from Switzerland to England, produce quality watches they started.

At that time, wristwatches were generally worn by women as jewelry, but Wilsdorf did not like the inconvenience of pocket watches and believed that wristwatches would be more useful in the future. He believed it would become more popular.

This vision paved the way for the revolution that Wilsdorf would create in the watchmaking world. Soon the company would become Rolex!

Wilsdorf saw the future of wristwatches and in the following years To produce the perfect wristwatch He conducted various investigations.

He managed to make a name for himself with the watches he produced and in 1908 he became the leader of the watch industry in England. one of the top companies happened.

Now you can change your company name to something attractive and easy to pronounce that represents high class, no matter what language you use. He wanted to change.

in 1908 The Rolex brand was born and registered this name as a trademark for Wilsdorf & Davis Limited.

Rolex made a name for itself with its high-quality wristwatches and was preferred by the wealthy at the time.

Hans Wilsdorf

Shortly after the rise of Rolex, the First World War broke out, but Rolex was not affected by it He came into being by adding success to his success.

The war made Rolex more famous because the brand gave many soldiers Rolex wristwatches, which were much more useful, instead of useless pocket watches.

There were only two problems. Britain imposed high taxes on all companies that exported goods across international borders, and on people A negative attitude towards Germany he was obsessed with it.

For this reason, Wilsdorf changed the name of the company to Wilsdorf & Davis Limited in 1915. Rolex Watch Corporation Limited it changed so.

There was no longer any obstacle for Wilsdorf to produce the model that Rolex Rolex would make.

Rolex oyster

Like that model It was a Rolex Oyster.

Working patiently, in 1926 he created his new model that would change the watch industry forever: first waterproof wristwatch Launch of the Rolex Oyster.

To Mercedes Gleitze, who in 1927 attempted to swim across the English Channel separating England and France to promote the watch. was sponsored.

Mercedes went into the sea with the Rolex Oyster around his neck, and the watch survived despite the harsh conditions. It came out of the water without any damage.

This is the international of Rolex made him famous and Rolex continued to produce innovative watches of superior quality.

Even though it took a big hit from World War II, Rolex did not go bankrupt!

submarine

German companies were in business because of the war. very difficult and expensive it had become.

Hans, who experienced another tragedy at the time, lost his wife in 1944 and commemorated his wife. He founded the Wilsdorf Foundation.

Rolex patiently endured the difficulties during the war and after the end of the war. has risen again and continued to shape the watch industry where it left off.

The most legendary of the innovative watches he produced was the watch introduced in 1953. It was a Rolex Submariner

In 1960, the brand’s founder, Wilsdorf, died and Rolex was transferred to the Wilsdorf Foundation!

Hans Wilsdorf

After Wilsdorf’s death, Rolex became It began to position itself as a luxury brand.

This means that Rolex has a becoming a symbol of prestige and status He laid the foundation for its arrival.

In short, the striking story of Hans Wilsdorf, an orphan boy who started his life all over again, pursued his own path with perseverance and determination and radically changed the watch industry on the way to his goals. The importance of never giving up emphasizes.

Source: Rolex, big company

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