Nvidia steps up a gear. Instead of developing a new GPU architecture every two years, the aim is to achieve this annually from now on.

No company has more wind in its sails today than Nvidia. Jensen Huang proudly announced the company’s latest quarterly results last night, marking the start of Nvidia’s 2025 fiscal year. As in previous quarters, the numbers are once again breathtaking: Nvidia posted a net profit of $14.4 billion (!) in one quarter and expects to make even more profit in the next quarter.

Huang has no plans to slow down. After all, there are plenty of competitors lurking that will strike as soon as Nvidia slows down. To ensure the company continues to benefit maximally, it wants to accelerate the speed at which it brings new-generation AI chips to market. The company now believes it can produce even better chips every year.

From Ampere to Rubin

Meanwhile, Nvidia has a habit of updating the architecture on which its most advanced GPUs are based every two years. Rubio came out in 2020, the very successful Hopper generation came out in 2022, and Nvidia recently dropped a new atom bomb on the AI ​​world with Blackwell. We can therefore expect something new from Nvidia in 2025.

Analysts had predicted that Nvidia could come up with the next generation sooner than expected, which will reportedly be named after Vera Rubin. Nvidia now seems to confirm this itself. “I can announce that there will be another chip after Blackwell. “We are in an annual rhythm,” Huang said during an investor call.

Nvidia also wants to bring other types of chips to market more quickly. “New CPUs, new GPUs, new network NICs, new switches… We’re going to bring them all forward very quickly. There’s a mountain of chips coming,” Huang adds. That’s a promise.

Nvidia is currently at the top of the AI ​​food chain and therefore clearly has no intention of relinquishing that position any time soon. Or as Huang puts it philosophically: “One company might announce something groundbreaking, and the second company might announce something that’s 0.3 percent better.” Who do you want to be: the pioneer company or the company that’s 0.3 percent better delivers better results?”