iPhone sales late last year Samsung Galaxy series and Apple became the world’s best-selling brand of the year for the first time in its history. The US-based company thus displaced Samsung, which had been at the top in this field for years. According to the results of the first quarter of 2024, Samsung has regained its place.

In the first quarter of the year, Samsung increased its turnover in Europe increasing by 7% While it was reaching its peak, there was a 1% decline in Apple sales. As a result, Samsung completed the first quarter of the year 7% more than its competitor. Let’s note that the smartphone market in Europe started growing again during this period.

Notable increase from Honor and Redmi

On the other hand, Chinese smartphone manufacturers should also be counted among the key players in the growth of the market. Compared to the same period last year, we see that Xiaomi’s market share grew by 11%. The companies that made the real breakthroughs were Honor, which jumped 67%, and realme, which jumped 59%. “Others” In this category, sales increased by 10%. Companies like Oppo and vivo fall into this category.

iPhone 15 is not seen as such an innovative device, From Samsung The market is said to have grown overall, with the devices it announced one after another and other companies bringing competition to different segments, but Apple remains stagnant. However, it is worth remembering that the Cupertino tech giant has not yet said its last word.