The good work that Xiaomi has done in recent months continues to be rewarded. Following the good news about electric car sales, the brand today released data on smartphone shipments for the first quarter of 2024 through the X profile of William Lu, the current president of the Xiaomi Group. The numbers continue to rise like a real rocket..

As William confirmed, global shipments of Xiaomi mobile phones reached a total of 40.6 million units, with an annual increase of 33.7% and this is already the third quarter of growth in a row. But it wasn’t the only beneficiary, as other categories such as smartphones, tablets or wearables were also in a very sweet time.

Net profit up 100.8% YoY, that’s brutal

As we said, Xiaomi seems to be experiencing one of the best moments in its history. Besides the brutal figures on smartphone sales, the company also emphasized that: achieved a 93% increase in the tablet category compared to the previous yearwearable segment “made significant progress in terms of sales”“.

It should also be noted that YesAccording to consulting firm Canalys, Xiaomi Ranked third among global smartphone manufacturers for 15 consecutive quartersachieved a market share of 13.8% in this first quarter; This is an expansion that could get even bigger if possible, given the brand’s latest launches.

Finally, a fact that is quite interesting to us is the profit that Xiaomi made during this period. According to the brand, the net profit in this first quarter was as follows: 6.5 billion yuan, or approximately 827 million euros, Research and development expenditures amounted to 5.2 billion yuan, an increase of 25.4% compared to the same period of the previous year.

The key to Xiaomi’s brutal first quarter

Now, with these numbers on the table, it is time to draw conclusions and we are quite clear about it. First of all, in the field of smartphones Xiaomi has returned to the idea that made smartphones grow so much a few years ago: Phones with a quality-price ratio that no other brand can match Today.

Xiaomi left behind the years when its devices could not convince its users They became increasingly expensive and offered fewer new features. than previous generations, and this is something they need to nip in the bud to reorient their immediate future.

We see a good example of this in the new POCO F6 and POCO F6 Pro models that we introduced recently. Shattering the numbers offered by competitors and they come at a totally groundbreaking price. This is the same strategy they have followed with other models such as the POCO M6 Pro or the Redmi Note 13 family and is something we will definitely see strengthening in the next few years seeing the good results they deliver.

More information | William Lu in X

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