Everywhere we turn our heads we come across a marketing activity. Both advertising, promotional and promotional activities to trap us is located there.

These marketing tactics are so diverse that we don’t even fall for them Somewhere we fall into someone else’s trap. Restaurants also employ many marketing tactics, even if we are not aware of them. If you’ve been wondering what restaurants are doing to trap us, let’s look at some tactics.

First of all, even the smallest detail is taken into account in the menu design.

Everything from where the products are located in the menus to things like the use of imagery completely strategic is selected.

For example, thoughtfully designed menus with photos the most profitable and popular dishes in prominent places is positioned.

Furthermore, studies have shown that menus with product images are more effective than menus without images. perceived as cheaper detected.

For this reason restaurants Depending on what kind of perception they want to create designs menus.

For example, they play with our perceptions with a tactic called the anchor effect!

Simply put: we call this phenomenon the anchor effect Anchoring the customer’s attention to take.

The fact that an expensive product is on restaurant menus, preferably in the top left corner, is not to sell that product, but to encourage you to do so. get used to high prices It is consciously preferred.

This way, restaurants show you an expensive price first and then show you other prices. They try to make it cheap.

This is also mentioned in the marketing literature “anchor effect” is called.

Pricing uses psychological techniques that we are all familiar with.

I think we’ve all learned this. For example, by writing 19.99 TL instead of 20 TL, you can make the price higher. the impression of being low is being created.

Or vice versa, if a restaurant wants to present a more upscale image nothing or very modest prices may choose. So this part is partly about the target group of the restaurant and the image it wants to create.

Furthermore, set menus that combine drinks, dessert and main course create the perception of a better opportunity, with the aim of selling more products and increasing average order value.

A marketing strategy is incorporated into every aspect of staff communications with you.

Restaurants advise their staff on how to communicate with you. serious training gives.

Simply put, waiters are more helpful to customers. by recommending expensive products or by-products trying to increase sales.

In addition, the direction of communication with you is often aimed at encouraging the customer to buy something. on manipulation is happening.

For example, after you have placed your order “What would you like for a drink?” the question is, It sounds like you were already thinking about buying drinks. It asks if.

“Do you want something to drink?” in place “What would you like for a drink?” This is exactly the difference between the question. The answer to the first question is very simply “yes” or “no”, so no manipulation is required. But An obvious guide to the second question has.

Even the colors used in the restaurant serve a purpose.

The atmosphere of the restaurant is used From colors to lighting It is designed with great attention to every detail to serve a purpose.

For example in most fast food chains red Could it be a coincidence that this is used? No, that’s not it!

The reason why the color red is used in such restaurants is that red attracts people. incentive to take action To do.

This chain, which aims to sell to more people quickly, also uses red as your order and eat quickly and uses it to leave the restaurant to make room for new customers.

In summary, restaurants can only benefit from several strategies, including the ones we mentioned in this content. make more sales goals. Keep your eyes open!

Our other content on brands that may interest you: