the artificial intelligence revolution caught Apple in a changed step, even if they try to repeat the opposite. Let’s remember that although some services (mainly image generation services) gained popularity already during 2022, it was at the end of this year that ChatGPT came and changed everything. Big tech companies have begun to focus on this technology, as evidenced by the flurry of announcements in this regard that occurred during the first half of 2023.

It didn’t take long for Apple to comment on this. The conference for the company’s employees is well remembered, at which Tim Cook declared at the beginning of the year that they are at the forefront in the field of artificial intelligence. However, the truth is that at that time a good part of the Cupertino effort They focused on what would be their big launch of the year, the Apple Vision Pro and while it didn’t take long for them to start hiring AI experts, there’s every indication that they’ve taken their time to respond to one of the biggest impulses the tech world has seen in recent years.

Through leaks, it is known that the attitude has changed substantially and that it started to materialize in the second half of last year, when we started hearing about the news that will come with iOS 18, many of them based on AI , from AppleGPT, LLM, to which they’ve been working on for some time, in the thousands of uses they hope will have… in short, a plan that seems pretty ambitious… but for which it seems they will need outside help, at least initially.

So a couple of weeks ago we learned that in Cupertino they were in talks with Google and OpenAI in search of a possible collaboration, and that negotiations with the latter are quite advanced. And now we hear from the same source that both sides have already signed an agreement to bring OpenAI AI to Apple devices, services and software. The source of this information is Mark Gurman, a well-known and respected analyst and a great source of Apple leaks, who generally seems to be right.

It is not surprising that this is so because deadlines are getting shorterand incorporating OpenAI technology into the Apple ecosystem seems complex. We’re just two weeks away from WWDC 2024, when Apple should surprise us with the AI-based innovations it’s been working on for the past 12 months, so it seems quite likely that the collaboration has already been officially announced. , though it’s likely that both companies will keep it under wraps until next June 10.