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After Xiaomi itself announced the sales results of smartphones worldwide last week, we now had to find out what they were. The numbers we have in the same
After Xiaomi itself announced the sales results of smartphones worldwide last week, we now had to find out what they were. The numbers we have in the same category in Europe Thanks to consulting firm Counter Point, and we’ve already said the news couldn’t get any better for the Asian firm.
In this case, as we learned thanks to this study, shipments of Xiaomi phones in this period increased by 11 percent compared to the same period last yearand these results came largely thanks to the company’s growth in Spain and Italy following the launch of the Redmi Note 13, a family that took all official sales channels by storm.
It is true that Xiaomi has some problems in Central and Eastern Europe due to the growth of companies such as Samsung or TECNO, but still Asian firm’s results were truly satisfactory this quarter. It’s clear that the new launches have been very well received by users, and this is something we should see improved further with the arrival of the POCO F6 and POCO F6 Pro.
Moreover, what is notable about this report is that, given the seasonality we are in, only Apple has seen a 1% decline in sales, so it is quite possible that this trend will strengthen until the iPhone 16 arrives. We saw how you fell Xiaomi is just 7% away from reaching Cupertino We may see a surprise in market share in the medium term that was unthinkable until recently.
Finally, another detail to be interpreted from this analysis is that other brands have shown great growth. Realme or Honor with 59% and 67% respectively. They’re still well away from the 18% share Xiaomi has in Europe, but if the trend continues, we could see the distances shorten over the next few quarters.
Whatever happens, it is clear that Xiaomi has been working in a very good direction since its launch in 2024. Those hesitant years when the brand could not complete its work are undoubtedly behind us, but Getting back to quality, affordable phones is key so the Chinese can once again settle into an increasingly solid third place.
More information | Counterpoint
In Xiaomi World | Xiaomi has found the formula to sell more devices. The important thing was to do what they had done well for years.
Source: Mundo Xiaomi
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
