That Youtube declared war on ad blockers is something that is known. The video platform, which has a comfortable dominance in its segment, has not hesitated to take “strong measures” such as banning the developer of any app using its ad-blocking API. The Alphabet subsidiary says this is to protect content creators, but it could lead by example and start looking after them better.

Since YouTube is serious about ad blocking, in the last few hours there have been messages from users on the networks saying that When they watch a video with blocking enabled, it will skip and go straight to the end, so the content cannot be displayed. Apparently, this is a measure that has started to be applied to those who use ad blockers heavily.

Skipping watching content and going straight to the end doesn’t seem to be the only measure YouTube has taken, as others have reported Videos have no sound and won’t play until they turn off ad blocking. Here, the platform perhaps takes advantage of those users who tend to play content in the background as if listening to a podcastand there are many channels that are podcasts or do pseudopodcasting.

New adblock on YouTube strange behavior – video automatically skips to the end
byu/SDHD4K on youtube

Alleged action by YouTube Only Adblock and Adblock Plus users would be affected, while those from uBlock Origin would be free. Last January, several users reported that the platform was running slowly, and this was traced back to version 5.17.0 of Adblock, which caused a conflict that reduced performance. This, at least according to available information, was not the fault of YouTube, but the developers of the plugin, but the drastic measure of the video platform would not surprise anyone, especially considering the position it occupies within its sector. .

In addition to the alleged protection of content creators, it is clear that YouTube’s crusade against ad blockers has another intention to promote its paid subscription YouTube Premium, which for 11.99 euros per month allows you to enjoy an ad-free and offline experience, with the ability to play in the background.

We will see if YouTube confirms the truth of the measurements that users report through networks like Reddit, which is something that we should not have high hopes for, seeing its clear dominant position in its segment.