We are sure many of you used this platform to socialize. Ideal for music lovers MySpace is today’s Spotify It was even more.

Rising at great speed The collapse of MySpace It happened just as quickly. If he still existed, things might be very different.

MySpace was founded in 2003 by Tom Anderson.

Company then established, Intermix Media It was under the roof of a large e-commerce company called. This company was very successful in marketing and offered a wide range of products; It was a kind of shopping paradise where you could find everything you were looking for.

MySpace was inspired by the then popular social gaming site Friendster. Friends star There was an extraordinary interaction. MySpace was founded to promote its own products on an exactly similar platform.

They brought popular figures who had been kicked out of Friendster to MySpace.

For example, MySpace participated in “influencer” marketing, which was not yet mentioned at the time. MySpace, initially to promote products such as diet pills Although it was founded, after a short time it started attracting people from different fields, such as photographers and music groups.

This ensured that the platform grew into an interesting point. As one of the first social media experiences, access to a large music archive The ability and desire to create great playlists has fueled the popularity of MySpace.

And then great events happened.

In 2006, MySpace was the most visited site. About 80% of all social media traffic went to MySpace. World famous, we know that where musicians build their careers It has become a platform.

Giant media group news companyMySpace acquired. Although the company initially said it would not interfere with the operation of MySpace, this was not possible.

Goal, It was to increase MySpace’s revenue to $1 billion. However, at that time the company’s sales were between $50 and $100 million. This statement shocked the company and made it an outlet for highly irrelevant products, moving away from the music-oriented content we all know.

Anderson was subsequently fired from his position in 2010.

Although his company started opening offices quickly during the boom, this period was a complete one, according to Sean Percival, one of the heads of online marketing between 2009 and 2011. It was a time of greed.

MySpace’s goal was to quickly generate $1 billion in revenue. To achieve this goal, hasty decisions were made and As the platform’s content diversifies The originality of the platform is gone.

MySpace’s technical shortcomings also caused problems.

The platform, which failed to provide a user-friendly experience, had a structure that required constant scrolling. It’s quite irrelevant, which frustrates users”“Strike the Monkey” Ad campaigns full of these types of redirects also damaged the platform’s reputation.

We arrived on that famous platform… The birth and meteoric rise of Facebook In light of this, MySpace’s momentum plummeted. Facebook’s strategy to be perfect in one area and MySpace’s ambition to do everything together and in a bad way caused the platform to sink.

Files uploaded between 2003 and 2015 have been lost.

In 2019, the platform announced that it had lost twelve years of data and apologized to its users for this situation. All data from millions of accounts It was as if he suddenly disappeared into thin air.

The lost data is known to include over 50 million MP3 files from 14 million artists. With this latest loss MySpace has ruined itself.

And so it goes on for a while, as if it never existed Closed…

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