If there’s one word that’s gained in importance over the past year and a half, it’s without a doubt chatbot, an information interaction system based on artificial intelligence that provides a more natural experience than any other medium seen before. However, even though this is still something new to the general public, there are technologies that They have been offering solutions of this type for use in professional environments for years..

This type of chabot has evolved a lot over that time We have moved from systems with predetermined questions and answers to intelligent chatbots that make the most of generative models custom-trained and which can therefore act as a particularly intelligent agent in many contexts, among which customer service stands out in all its phases, from providing general information to detailed guidance in the selection process and purchases.

Having a chatbot allows us to do that too offers a 24/7 communication channel without the burdensome costs of requiring the staff we would need to offer this type of communication, this means that 24/7 personalized customer service provides businesses and professionals who would otherwise be unable to make the investment necessary to offer this level of personalized attention.

Now, when we talk about this type of solution, doubts often arise regarding the process of implementing and operating a personalized chatbot, especially since those responsible for the main LLM have made it available through their APIs at a fairly reasonable cost. And the thing is, at the moment, usually only the price for the token of its use is mentioned, but the costs incurred in adapting the model, developing the software necessary to integrate it into communication services such as WhatsApp and the like, maintenance and updates, surveillance… sure, opting for “home” implementation also presents a number of challenges and disadvantages that cloud result that we could get from a solution of this type.

To avoid these complications and deploy a chatbot on WhatsApp in a fast, convenient and economically very convenient way, The best solution is to choose an external provider specialized in this type of technology. and is therefore the one who takes over all the technical burden of the implementation and its subsequent management and maintenance. Thus, we will have to focus only on defining the profile of the communication that the chatbot will maintain with customers and, of course, react to actions triggered by it (process sales, expand information if necessary, etc.). Therefore, the solution of the entire technical part by the supplier of the technology solution plays a key role, so that we can focus on the strategy that translates into a better ROI.

Blip, a multinational company founded in 2000 and specialized in marketing and communication, recently completed the acquisition of Gus Chat, a solution specialized in the integration of chatbots in platforms such as WhatsApp, Instagram, Telegram and many others, which means a higher level expertise in this type of development, it is something that has been proven by reviewing a large and diverse list of clients and success stories.