On July 31, Google will shut down Google Business Messages, one of the best functions integrated into both search and Google Maps. This function allows us to contact companies via Google without having to set up an alternative communication channel that requires our mobile phone or third-party applications such as WhatsApp.

In just a month, he will say goodbye forever. Businesses will not need to do anything as the feature will be permanently removed. Only if an entry point has been implemented into the chat, such as a widget or a URL redirecting to it, will it be necessary to eliminate these accesses.

Another service to the cemetery

“Sometimes we have to make difficult decisions that can impact the companies and partners we work with.” Google announces on its website for developers that it is saying goodbye to company messages as of July 31. Companies will stop receiving messages until July 15 and will be given 30 days to close chats or move them to “new services.”

To keep users aware of new forms of communication, Google recommends that companies move their conversations to alternative channels and link their social media profiles or phone number to their Google Business profile.

The company has not provided a reason to justify the closure, nor will it offer an alternative in its applications. If companies want customers to contact them, it will have to be through alternative solutions.

2024 will not be a good year for users and their relationship with Google. After the DMA came into force, searching on Google became more difficult. Maps has lost its significant presence and no longer redirects from search to service. You will now lose the chat feature.

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