One is based in America and the other is based in the Czech Republic. The naming war between two renowned beer brands, which has been unresolved for more than a century, begins when both companies adopt the name “Budweiser”.

Budweiser Budvar The mentioned Czech brand is a very old company that started its commercial activities in 1895. In 1907, the rights to the name belonged to an American brewer. Anheuser Busch When he realizes that he has been taken by America, the war begins that will last more than a century.

When two brands with the same name realized the situation, they reacted strongly to each other.

As a result of these reactions, the matter was taken to court An agreement was made in 1911.

Under the agreement, the Czech brand Budweiser Budvar, Validity of US registration It agreed in exchange for compensation, but did not waive its right to brand its products as “Budweiser” and “original” worldwide.

At the beginning of 1939, the world was on the eve of the Second World War and the Czech brand, whose goods were in danger of being seized in the United States, was forced to negotiate with the American brand Anheuser-Busch. a new agreement had to do it.

But this time the deal is theirs. was against. They promised not to use Budweiser, Budweis and derivatives with similar names in exchange for a large financial compensation for the North American mainland, from Panama to the north.

If you thought the naming war would end here, you were wrong. Both brands did not give up their case and continued to fight the legal battle.

In 1989, as Anheuser-Busch expanded its brand internationally, Budvar focused on exports. Although the two brands tried to reach an agreement on naming rights during these years, They couldn’t come to a conclusion.

In 1996, the American brand Anheuser-Busch tried to register the name “Budweiser” with the European Commission in order to sell its products under the name “Budweiser” in the European market, but since this was one of the main markets of the Czech Republic brand Budvar . Budvar objected to this situation.

Case heard in Europe in 2009 It ended in Budvar’s favor and the brand had the right to use the name “Budweiser” in this region.

In 2010, the American brand Anheuser-Busch made another attempt to acquire the rights to the name, but this attempt was unsuccessful. ended in failure.

By 2011, a total of 124 lawsuits had been filed between the two brands regarding naming rights.

Czech brand Budvar, opened Win 88 out of 124 cases It had naming rights in 68 countries.

The Czech brand, which did not lose the right to use the name “Budweiser” to its rival, especially in the European market, was launched in Britain in 2013. Both brands can use this name He was extremely shocked by his statement.

Things continued to develop in a win-lose fashion between the two brands. How was this name problem resolved in this process?

American brand It uses the name “Bud” in the European market and “Budweiser” in the US market.

Brand from the Czech Republic It uses the name “Budweiser” in the European market and “Czechvar” in the US market.

So if you want to drink American Budweiser in Europe, “Knob” You will have to order it. Likewise, if you want to drink Czech Budweiser in America, you have to order “Czechvar”!

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