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The inspiring success story of Shell, which evolved from selling seafood to a giant petrol Ofisi

From the seashell in the logo How, as will be clear, has Shell, which sells seafood, managed to become a global oil brand?

fast growing The company made a great entry into the oil industry. What did he do right?

In 1833, Marcus Samuel entered the shell trade by opening a small shop in the east end of London.

Mark Samuel

Over time, this small beginning turned into a gigantic import and export company. Son of a family that lives a modest life Marcus JuniorHe discovered the trading potential of oil when he visited Baku. He also saw that the export of kerosene for Japan’s kitchen and lighting needs was a major opportunity. Then everything changed…

But this sector It was under the monopoly of a giant company based in America. Marcus began developing strategies to make prices competitive.

The opening of the Suez Canal in 1869 also opened a new trade route.

shell

New tanker designs were needed to meet safety standards. In 1892, Marcus by ordering a special oil tanker Transported 4,000 tons of Russian kerosene to Singapore and Bangkok. They have now started to achieve the desired success in a commercial sense.

British and Dutch companies came together of the Asian Petroleum Company The joint venture, which started when it was founded, achieved great success in a short time.

The 1890s started off difficult for the Royal Dutch Company.

shell

Kessler, Chairman of the Board of Directors, Henry Wilhelm Augustus Deterting Meeting him changed the fate of the company. Competition against Standard Oil in the Chinese market increased the company’s international power and significantly expanded its influence in the global oil industry.

Henry Deterding’s leadership was limited to Shell Transport and Trading Co. Not through collaboration with; He also rose to prominence with his liquidation of Standard Oil. These successes have made Shell a leader in the oil industry.

Due to the merger with the Royal Dutch Petroleum Company, Shell’s symbol became known worldwide.

shell logo

Although the logo changed over time, the design was still the same.

The company has existed in our country since 1923. strengthened its presence in the energy sector. Particularly in the 1960s, it expanded its presence in the Middle East and made discoveries in the productive Yibal oil field, which was an important step towards transforming the country’s economy.

As a result, the company’s influence in the international arena gradually increased.

shell

Instability in the Middle East in the early 1970s to the rise in oil prices Why Shell? coal, nuclear energy and metals It began to diversify itself by turning to alternative energy sources such as. Furthermore, it accelerated its exploration in the North Sea and the US and expanded its international offering over time.

After ten years, as oil prices fell, the company focused on growth through acquisitions. Intensive research, technological innovations and the discovery of new oil resources have increased the company’s competitiveness. In the 1990s, in biomass and gas-to-liquid (GTL) technologies significant progress has been made.

Who digs all these successes with his nails Shell, The company still maintains its leading position in the sector.

Sources: Shell, Britannica

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