AMD’s Ryzen AI 300 is a new processor platform for laptops that the Californian firm just unveiled at Computex 2024 alongside the new generation of Ryzen 9000 desktop processors.

In a year where artificial intelligence takes center stage in any technology presentation, you won’t be surprised to learn that AMD’s strategy in modifying the name of its line of notebook processors. So from the Ryzen 8040, we move to Ryzen AI 300 in just six months. As for the “300” name, it could refer to the third generation of NPUs they’re incorporating, or that AMD was simply looking for another number over its Intel Lunar Lake (Core Ultra 200 series) competitors.

AMD Ryzen AI 300

Moving on to the topic and beyond marketing, that the topic of artificial intelligence is – as you know – as broad as it is exaggerated to what it actually does on a PC, it must be said that these processors are AMD’s answer to Qualcomm and Intel to cover the Copilot+ PC platform that Microsoft introduced a few weeks ago.

AMD says its new processors feature third-generation Neural Processing Units (NPUs). It is based on the company’s XDNA 2 architecture, which the company says offers up to 5 times more computing capacity while doubling the energy efficiency of the original. In specific numbers, AMD promises 50 BEST AI PERFORMANCESa big improvement over Ryzen 8040’s 16 TOPS and higher than what Qualcomm (45 TOPS) or Intel (40 TOPS) achieved.

5 or 10 TOPS up or down is not significant at all, especially in a type of technology that still has a lot to prove, but AMD Ryzen AI 300 has other weapons to compete with. First, AMD says the new chips will work CPU Zen 5with a double-digit performance improvement over Zen 4.

The manufacturer is also increasing the number of cores, although it does so by adopting a hybrid architecture that combines a set of more powerful cores with slightly less powerful ones. Its TDP consumption can be configured to operate at levels as low as 15 watts, although it reaches 54 watts at maximum power. The balance between performance and consumption is delicate, and here (in the absence of tests) Qualcomm’s Snapdragon

This will not be the case in the graphics section, because here AMD deploys its great potential with integrated graphics, which is finally new. A series can equip up to one Radeon 890M with up to 16 RDNA 3.5 computing units. The data, always from AMD, says that they beat Intel (and of course Qualcomm) by a large margin in the gaming section.

AMD announced two models for the launch of the platform. The most powerful is the Ryzen AI 9 HX with 12 cores and 24 threads, frequencies up to 5.1 GHz, 36 Mbytes cache, Radeon 890M and the mentioned 50 TOPS NPU.

AMD says more than 100 computers have been built with its Ryzen AI 300 chips. Its deployment is expected to begin in July following its unveiling this week at Computex.

We have seen such models before ZenBook S 16 or Vivobook S 14, 15 and 16 from ASUS or Prestige and Summit from MSI, but we will see much more from Acer, HP or Lenovo. We will see its price level compared to the (quite expensive) ones with Snapdragon