ASUS at Computex 2024: Everything for artificial intelligence with Zenbook S 16 as the star
June 3, 2024
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The Zenbook S 16 was the star device of the event Always incredible which ASUS organized to present its new solutions at Computex 2024 and complement its offer
The Zenbook S 16 was the star device of the event Always incredible which ASUS organized to present its new solutions at Computex 2024 and complement its offer for the Copilot+ PC platform. The company used the event to launch the strategy Ubiquitous AI. Incredible possibilitieswhich, as its name suggests, aims to «bring artificial intelligence everywhere and for everyoneand create endless possibilities from cloud to edge computing »as Samson Hu, co-CEO of ASUS noted.
What comes from artificial intelligence is known to set the pace for all major tech companies, and ASUS intends to lead this revolution. To do this, they have designed a complete strategy that integrates it into all aspects of your business. “ASUS is helping to pioneer and deliver AI everywhere for everyone We can all benefit from the possibilities that AI guarantees«commented Samson Hu.
ASUS executives were accompanied at the event by speakers from Microsoft, AMD and NVIDIA who highlighted their contributions to ushering in a new era of AI. And the Taiwanese firm introduced solutions for its entire catalog, from data centers to professional and consumer notebooks, including its NUC series of mini-PCs, developed in collaboration with Intel. And all this as part of an ambitious strategy to achieve this “smart and sustainable future”along with AI-enabled solutions across the entire ASUS product line.
Zenbook S 16
As a representative of its artificial intelligence strategy, the company introduced an ultra-portable computer with a high-quality chassis made with exclusivity Ceraluminum (a high-tech ceramic hybrid material that comes in a variety of nature-inspired colors) aa OLED screen which provides the highest image quality on display screens.
In terms of internal hardware, it is one of the the first laptops announced with the new Ryzen AI 300 processors They are AMD’s answer to Qualcomm’s Snapdragon
ASUS already debuted the Copilot+ PC platform with the Vivobook S 15 and now does so with a higher-end ultralight for users who prefer to continue with AMD’s x86 or the new generation Intel (Core Ultra 200 series) compared to ARM, which will also be announced at Computex.
We don’t have complete configurations, but what we do know speaks to a very good level of equipment, with the aforementioned 16-inch OLED touch screen, native resolution 3K and refresh rate 120 Hz Its thickness of 1.1 mm and weight of 1.5 kg with a 78 Wh battery confirm a thin and light laptop that will have a sound system powered by 6 speakers and Dolby Atmos. It will be available for pre-order starting this week with summer delivery and priced in the base configuration $1,399.
More from the event Always incredible
We mentioned above that ASUS introduced a wide range of products and services throughout its catalog, focusing on the appearance of AI PCs, computers with artificial intelligence. We leave you with a summary of the most interesting and a video of the entire presentation.
Professional ASUS Pro Art
The solutions for creators scope ASUS ProArt They were another focus of the event, complementing the focus on AI advancements with new laptops, screens and peripherals. The new ProArt notebooks are designed to enable users to create smarter and faster anywhere. Its robust yet lightweight design allows users to unleash their creativity wherever they are, and ASUS-exclusive AI applications such as StoryCube, MuseTree and ProArt Creator Hub promise to enhance creative workflows with AI and ease the creation process.
Traditional clamshell notebook ProArt P16 and convertible ProArt PX13 They use the new AMD Ryzen AI processors along with NVIDIA GeForce RTX 4070 graphics cards NPU offers up to 50 TOPS and RTX can provide up to 321 TOPS for more demanding AI creation tasks. Another new addition is the ProArt PZ13, which in this case uses Qualcomm’s Snapdragon The convertible ProArt PX13 is available from $1,699 and the notebook ProArt P16 from $1,899.
Games
The Taiwanese firm also revealed ASUS TUF A16 and TUF A14, two gaming laptops that combine AMD Ryzen AI processors and NVIDIA dedicated graphics up to 4070, G-SYNC displays with high refresh rates, Dolby Atmos audio systems and advanced connectivity with Wi-Fi 7. With 2.5K 16″ screens and 14″ respectively have 7500 MHz LPDDR5X memory and PCIe 4.0 SSD storage of up to 2 TB. Both notebooks offer Dolby Atmos sound, advanced connectivity options and a lightweight design.
Mini-PC
ASUS took over the NUC brand discontinued by Intel and introduced for this year NUC 14 Pro, NUC 14 Pro+, ROG NUC, which was launched earlier this year, and the NUC 14 Performance, which was launched recently. These modern small size solutions and mini PCs target a wide range of users, from regular consumers to gamers and even for industrial applications. ASUS highlights its advanced AI capabilities and solid foundations inherited from Intel NUC. They use Intel Core Ultra 9/7 processors and high-end NVIDIA GeForce RTX 4070 or 4060 graphics.
servers
ASUS also highlighted its efforts in the server sector. Its solutions for data centers offer a complete line, including servers with artificial intelligence, such as ESC AI POD with NVIDIA GB200 NVL72 at the level of rack servers that provide real-time derivation of billions of parameters. MGX-based servers for ASUS Grace Hopper and Grace Blackwell Supership can achieve maximum performance for generative AI tasks.
As for the ASUS NUC, developed in collaboration with Intel, ASUS emphasized that it has put AI capabilities at the forefront of its NUC strategy. The entire ASUS AI NUC 2024 series is powered by artificial intelligence, designed for a wide range of users and ideal for a variety of business applications and computing needs thanks to its small form factor.
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.