Espressolab’s basic principles are actually famous To Emirgan Sütiş It holds up. The foundation for the Kocadağ family’s successful business life was laid when Mevlüt Kocadağ, the founder of Emirgan Sütiş, which received critical acclaim for its desserts, founded the company in 1953.

Founder of Espressolab Esat Kocadag in In fact, he is the third generation representative of this family. Let’s see how the Kocadağ family’s commercial life, which started with a modest offering of milk desserts and breakfasts, grew into a giant in the coffee industry.

The story of Espressolab starts with the opening of a branch by Sütiş in Kuwait.

Esat Kocadağ spent many years after completing his education. Directed by Emirgan Sütiş he has done.

About ten years ago, when a Kuwaiti investor, one of Sütiş’s regulars, offered to open a branch in Kuwait, Kocadağ evaluated this offer and actually took the first step towards Espressolab.

Esat Kocadağ, the franchise agreement they signed with the Kuwaiti investor part of your income He used it to found Espressolab.

He opened his first Espressolab branch in 2014 with a capital of $30,000.

For his family’s Espresso Lab no investment made Claiming that Esat Kocadağ founded Espressolab with some of the money he earned from his investment.

He has gained experience in the food industry from leading Emirgan Sütiş for many years and relied on this experience. The future in the coffee industry he has seen.

In those years, coffee culture in Turkey quickly became popular, especially among young people.

For this reason by investing in this sector both smart and risky He took a step.

In the industry Names like global giant Starbucks This made growth in this area quite risky.

Espressolab, which slowly started to grow and make a name for itself in Türkiye, was closed when the pandemic broke out in 2020. took a big hit.

At that time Esat Karadag struggling financially and it is known that he tried to keep Espressolab afloat by selling off various assets.

Espressolab, which survived the pandemic with minimal damage, currently has a total of 236 branches at home and abroad.

Currently Turkey second largest coffee chain Espressolab is active in 11 different countries, including Turkey, and has more than 200 branches.

So much so that the brand is based in Turkey It competes with Starbucks.

Especially the rapid growth of the brand It caught the attention of users on platforms like X and it raised some questions for me.

The fact that government officials prefer Espressolab to drink coffee is a boon for the brand. On the one hand it is good advertising and on the other hand it is a striking source of criticism. has happened.

To clarify this question mark when we examine unbiased sources, Because we don’t have access to reliable data Let’s not comment on this part.

How did they achieve this success in such a short time?

In an interview given by the company’s Marketing and Corporate Communications Manager, Ersin Kefeli strategic decisions pay off It has been said.

carried out at various locations become tourist attractions strategic marketing activities such as designing and collaborations It was emphasized that the company has grown and will continue to grow as a result.

For example, one of the largest companies in Morocco Akwa Group Because they have entered into an agreement with and within the scope of this agreement is that of the Company At 200 of the 400 gas stations It is said that they will participate.

In addition, together with West African countries such as Morocco, Libya, Tunisia, Algeria and Sudan, the total Since an agreement has been signed with the same company for 13 countries is called.

In short, in this content By collecting information that is published in the media We tried to convey the story of Espressolab, which has been on the agenda for a long time. Whether the claims about the brand are true or not with future movements It will be clear.

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