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The success story of Lei Jun, founder of Xiaomi, starting from scratch and rising to the top

Apple, which started the revolution in the smartphone world, stood out for its superior design and user-friendliness. But there was only one thing missing. Fair price.

Xiaomi has filled this gap! Under this brand, which has made a name for itself in the world of smartphones and smart devices, founded by Apple and followed by many other brands, full of perseverance and determination There’s a story there.

Lei Jun, founder of Xiaomi, actually had a very bad childhood.

lei jun

Lei grew up near the industrial area of ​​Wuhan and spent his childhood in poverty. endure all kinds of difficulties is continuing.

The discrediting of the teaching profession after the Cultural Revolution in China in those years had serious consequences for Lei Jun’s parents, who were teachers, and for the family. with financial problems He has to struggle.

Even in those times interested in electronic products It is known that Lei Jun received a lot of support from his family in this regard.

During his university years, he dreamed of starting his own company.

lei jun

Computer technology After his studies, Lei Jun entered the business world and rose quickly.

After working as CEO of a software company, he founded an online bookstore in 2000 and started this business in 2004. for $75 million He sells to Amazon.

He didn’t sit still until he founded Xiaomi in 2010 and became an angel investor. invest in various companies is available.

In 2010 he founded Xiaomi, which will become one of the giants in its sector!

lei jun

Lei Jun, who saw the rise of the smartphone market in those years, fought against Apple and Samsung, who dominated the market. affordable price pistol He thinks he can use it.

Thinking that it can hold its own in the industry with both affordable and high-end devices. Bringing the Xiaomi brand to life is continuing.

In just a few years, Xiaomi has become the largest smartphone brand in China and is also achieving great success internationally.

Xiaomi today produces smartphones as well as laptops, wearables and smart home devices. many products offers.

Xiaomi’s success lies in overcoming challenges and being innovative. an example of determination It attracts attention as.

Source: Marketing to China, business stories

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