Apple is the leader in the electronics market
- June 6, 2024
- 0
Company Apple It is the undisputed leader of the wearable electronics market, outperforming its closest competitor by almost two times. IDC analysts evaluated this market based on first
Company Apple It is the undisputed leader of the wearable electronics market, outperforming its closest competitor by almost two times.
IDC analysts evaluated this market based on first quarter results. Apple It is the leader with 18.2% share and 20.6 million device sales. Basically these are headphones AirPods and an hour Apple Watch. At the same time, Apple electronics sales fell significantly by 18.9% year-on-year, despite market growth of 8.8%.
| Top 5 wearable device manufacturers by shipment volume, market share and annual growth, Q1 2024 (million posts) | |||||
| Company | Shipment 1Q24 | Market share in the first quarter of 2014 | Shipment 1Q23 | Market share in the first quarter of 2013 | annual growth |
| 1. Apple | 20.6 | 18.2% | 25.4 | 24.5% | -18.9% |
| 2.Xiaomi | 11.8 | 10.5% | 8.2 | 7.9% | 43.4% |
| 3.Huawei | 10.9 | 9.6% | 6.3 | 6.1% | 72.4% |
| 4.Samsung | 10.6 | 9.3% | 9.4 | 9.0% | 13.0% |
| 5. Imagine marketing | 6.1 | 5.4% | 6.4 | 6.2% | -4.8% |
| others | 53.1 | 46.9% | 48.2 | 46.4% | 10.1% |
| In total | 113.1 | 100.0% | 104.0 | 100.0% | 8.8% |
In second place is Xiaomi, which sold 11.8 million devices and managed to increase its sales by 43.4%, taking 10.5% of the market. At the same time, Huawei and Samsung, in third and fourth place respectively, are only slightly behind Xiaomi. The top five includes Imagine Marketing, known for its popular Boat brand in India.
Source: Port Altele
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