Founded in 1888 by George Eastman Kodakquickly became the biggest name in the industry with its film cameras.

So with cameras paved the way for amateur photography, He had become a loyal friend to whom almost everyone turned to preserve their memories. Over the years he had made serious profits selling cameras and their films.

In the 1970s that incident took place, the story of which we will now tell. The invention of the digital camera!

We said Kodak is an innovative brand. One day one of the engineers regularly works on improving his products invented the digital camera.

Steve Sasson This said engineer’s invention was revolutionary for its time as it had the potential to move photography from film to digital.

Kodak management blamed Sasson for this invention. not to tell anyone told!

Instead of seeing this innovation as a great opportunity, Kodak’s management saw it as a threat.

Digital camera, Kodak worried that this would undermine existing film sales. managers pushed this innovation aside.

Kodak thus denies the true potential of digital photography to maintain short-term profitability. ignored.

In other words, digital photography technology will develop rapidly and they could not predict that the market would move in this direction.

Competing companies saw the future of the digital camera and took the lead before Kodak.

Unlike Kodak rival companies seized this opportunity and they took the leading position instead of Kodak, who was actually the inventor of this invention.

Although Kodak made money from digital cameras, it made a difference in digital photography. failed to realize its full potential and in this process it fell far behind its competitors.

After the patent on Sasson’s digital camera expired in 2007, Kodak’s only mainstay was gone The brand filed for bankruptcy in 2012.

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