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Sony, which introduced portable music into our lives with its music players called Walkman, was first launched in 2009. With W (Wearable) series It offered music lovers a
Sony, which introduced portable music into our lives with its music players called Walkman, was first launched in 2009. With W (Wearable) series It offered music lovers a whole new experience and produced a portable MP3 player.
Newly launched in 2013 W270 seriesThe main feature of this product produced by Sony for swimmers and athletes, showing its determination to continue innovations in MP3 players with i water resistant It was the structure.
Initially, sales of the W270 series were not very impressive. However, Sony is determined to change this situation. interesting strategy developed.
To introduce this feature of the new waterproof model in bottles filled with water They put the MP3 players they had placed in the vending machines.
This strategy applies in every respect spotless It worked.
On the one hand the product durability and waterproofness On the other hand, it caught people’s attention because it was extraordinary.
This creative idea was a great success, reaching approximately 520 million people, exceeding the expected sales increase. It surpassed by 380%.
Thus, Sony’s extraordinary marketing strategy is not only based on the technical characteristics of its products, but also on with their creative presentations made sure it attracted attention.
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Source: Web Tekno
Alice Smith is a seasoned journalist and writer for Div Bracket. She has a keen sense of what’s important and is always on top of the latest trends. Alice provides in-depth coverage of the most talked-about news stories, delivering insightful and thought-provoking articles that keep her readers informed and engaged.
