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The founding story of LC Waikiki, which entered our lives with its famous monkey figure, began on an apartment floor

“Everyone has the right to dress well” LC Waikiki, which is known for its slogan and a price range where everyone can shop, has had quite a rough road.

Well, the journey that starts on an apartment floor, How did it come to this day?

The story begins in 1988 in Paris, the capital of France.

LCW

At the time, one of the partners, George Amoual, had just graduated from design school and was working for a sportswear company. The other partner, Serge Kraif, works as a tour operator. Their friendship stemmed from playing on the same amateur football team. It quickly becomes a business partnership.

In 1988, the LC Waikiki company was founded with a capital of 50,000 French francs. The company takes its name from the Turkish word meaning “Friends”. From the initials of his name “Les Copains” and Waikiki, the name of a beach in Hawaii. gets.

LC Waikiki initially mainly designs t-shirts and sweatshirts.

Mustafa Kucuk

The logo features a cute monkey to attract children’s attention. This cute logo is a hit. India, Korea and Greece Bulk orders are shipped to countries such as.

As Lc Waikiki continues to grow in Paris, Mustafa Küçük, who deals with foreign trade in Istanbul, Together with his other partners he founded Taha Tekstil.

On the ground floor of an apartment building in Zeytinburnu and Taha Tekstil, located on an area of ​​approximately 150 square meters, It was founded as a model sewing and cutting workshop. While looking for a market, Taha Tekstil and Waikiki cross paths.

As a result of this meeting, the first order will come with 10,000 cute monkey logo T-shirts.

LCW

As a result of the confidence built up over time in the quality of Taha Tekstil, LC Waikiki It decides to terminate the agreement with other countries where it produces and transfer all production to Turkey. gets.

“Everyone has the right to dress well!” Under the slogan, LC Waikiki starts opening stores throughout Türkiye. In 2000 the target group was It is aimed at young people who follow fashion, but also at children and the sales of the X-Side brand begins.

In 2009, the decision was made to expand abroad and the first overseas store was opened in Romania. Then come the European and then the non-European stores. More than 900 stores will be opened in approximately 46 countries and the brand’s success continues exponentially to this day.

Sources: Brand Ideas, LC Waikiki

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