ASUS held several closed-door events during Computex 2024, and I was lucky enough to attend each of them. Deployment made by the Taiwanese giant It was simply spectacular., both because of the level of these events and because of the large number of products and solutions they showed. Their booth at Computex was also one of the most impressive in the whole place.

Artificial intelligence was one of the main protagonists of this year’s Computex, and ASUS made a significant bet on the second wave of artificial intelligence in both professional and regular consumer notebooks. This new wave was led by Microsoft Copilot+as well as the new AMD Ryzen AI 300 and Intel Lunar Lake processors, which feature new neural processing units (NPUs) that have enough power to locally move Microsoft’s well-known platform.

We were able to see a preview of these new laptops before the ASUS Always Incredible event on a tour of the company’s headquarters, and the truth is that this first contact It left a very good impression on me.both in terms of design and construction quality, as well as specifications.

Microsoft Copilot+: Second Generation Artificial Intelligence

Second-generation AI in the mainstream consumer market represents an important advance because, as I said earlier, we’ve gone from cloud local execution, with all that that entails in terms of privacy and security. Copilot+ has also improved significantly in terms of functions and features and will allow us to do more things with less effort.

A few days ago we published a fairly complete article summarizing the most important news from ASUS in the notebook catalog, but in this special Let’s dive into your keys and other relevant ads which the Taiwanese company did during its participation in Computex. Finally, I’ll take you on a virtual tour of the ASUS booth at Computex.

Microsoft’s Copilot+ can be used on laptops with AMD Ryzen AI 300 and Intel Lunar Lake chips, but will also be present on PCs with Snapdragon X Elite. The ASUS Vivobook S15 will be the Taiwanese giant’s big bet on this new Qualcomm SoC, a solution that has proven to be able to offer really good performance and efficiency.

ASUS highlighted the new features that AMD introduced with their new Ryzen AI 300 APUs that they offer 280% AI improvement thanks to new NPU with 50 TOP performance, have a Zen 5 processor, use an RDNA 3.5 GPU and outperform the Apple M3 SoC in multithreading by up to 70%. Impressive, no doubt it’s not surprising that ASUS decided to use this new APU in its stellar laptops.

Thanks to the second generation of artificial intelligence, we will be able to enjoy a more complete collaborative experience, new features for creating and editing content, improvements in the world of games and entertainment, we will have our own personal assistant powered by artificial intelligence and improve our productivity with less effort. These are the values ​​of next-generation artificial intelligence computers which ASUS emphasized and that they will be built on the foundations of the new generation of Windows 11.

A look at the new ASUS notebooks with Copilot+

Within the catalog ASUS Zenbook S 16 It is one of the most important models. It adopts the classic timeless, minimalistic and elegant design of the Zenbook family and combines it with excellent build quality, highlighted by the highly durable Ceraluminum finish. It is configured with Ryzen AI 300 APU and offers a very significant improvement in performance at all levels.

ASUS TUF Gaming A16 was another of the most important novelties of the event. Compared to the previous generation, it offers a up to 31.9% performance improvementit is compatible with Copilot+ and uses a new improved cooling system that lowers operating temperatures while maintaining a low noise level.

I personally found it more attractive. 14 inch model, which weighs only 1.49 kilograms and offers an excellent level of performance. It can be configured with a GeForce RTX 4060 with a TGP of 75 watts and can achieve a shared TGP of up to 110 watts in turbo mode. The 16-inch model can be configured with GeForce RTX 4070 and has a TGP of 110 watts for the GPU and 55 watts for the CPU.

Jumping into the ProArt family, which is ASUS’ professional line, we find new features that go beyond notebooks. The Taiwanese company first focused on its nnew ProArt monitors with 5K and 6K resolution, aimed at professionals in the worlds of design, photography and video editing and content creation.

After this short break, ASUS is back to focus on AI, a technology that can help us save hours of work in the process of conception, development and implementation of projects that can accelerate creative flows by up to 700%. With that in mind, it’s easy to see why ASUS has opted for advanced artificial intelligence in its ProArt notebooks.

ASUS ProArt P16 is the flagship of this new generation. It’s only 14.9 mm thick and weighs 1.85 kilograms, but it offers a 16 inches with 4K resolution and Pantone validation and can accommodate Ryzen AI 9HX 370 APU and GeForce RTX 4070. Its NPU offers 50 TOP performance and its dedicated graphics card reaches 321 TOPs.

ASUS has not forgotten the professionals who need it the benefits of a convertible which can be interacted with directly on the screen. He ProArt PX13 It is a very interesting option aimed at this type of profiles, because it has a touch screen and has a very compact format thanks to the 13-inch panel.

The big surprise of the event was ProArt PZ13and two in one device with detachable keyboard and stand compatible with Copilot+. It has a very light and compact format, has a state-of-the-art connection interface thanks to USB 4 Type-C ports, has a 13-inch screen with 3K resolution and Pantone verification, and is equipped with a Snapdragon X series SoC. .

A view of the ASUS booth at Computex 204

The ASUS booth was one of the largest and most complete I could see at the event. The division by zones was perfectly definedThis made it very easy to tell where we needed to go if we wanted to see the brand’s professional products, or if we preferred to review consumer or gaming models.

The area dedicated to Zenbook equipment also included other important products for ASUS, like Zenfone and ZenScreen, which is a portable folding monitor. In the section dedicated to solutions for companies and professionals, we had Notebooks of the Chromebook and ExpertBook series, as well as monitors aimed at productivity and office automation. The new generation ProArt monitors with 5K and 6K resolution were also present and were spectacular.

ASUS is one of the companies they have invested in the most small pcand they had a really impressive setup at their booth. ProArt B650 with Ryzen 7 7800X3D and GeForce RTX 4080 SUPER were undoubtedly among the most prominent ones, although we could also find other gaming-oriented variants in the ASUS ROG area, which you can view in the attached gallery.

And speaking of impressive montages, Renda Workstation 8 It was one of the coolest projects I saw at the event. You just have to look at how well profiled and perfectly organized this configuration is, which includes a powerful 4.5 GHz Threadripper Pro 7995WX processor with all active cores, 512 GB of RAM and 7 GeForce RTX 4090 graphics cards with liquid cooling, so each takes up only one slot.

Now we go to the ASUS ROG area and find a complete ecosystem of gaming laptops, which included models we had already been able to analyze on MuyComputer. One of the ones I liked the most was the ASUS ROG Zephyrus G14 because it offers an excellent balance between performance, size and autonomy.

ASUS also revealed a wide range of components, from motherboards and liquid cooling kits to high performance graphics cards and power supplies. All this formed a rich and diverse ecosystem. You can enlarge the images in the gallery by clicking on them.

We could also see in this area several pre-built computers with various ASUS components, and as you can see from the attached pictures, they looked incredible. The ROG Hyperion GR701 chassis has a fantastic design and is one of the big “culprits” why these mounts have such good aesthetics.

ASUS ROG Ally I think so The changes that have been introduced are very successfulespecially the leap to an 80 Wh battery and modifications at the design and ergonomic level.

The sensations that the console conveys to the touch are very good, it has an excellent build quality and performance is very good, especially given its form factor limitations. It maintains Ryzen Z1 Extreme APU with the 8-core, 16-thread Zen 4 processor we saw in the ASUS ROG Ally, and has an integrated Radeon 780M GPU that’s very competent at 1080p.

ASUS has also improved the cooling system and increased the amount of available memory, which goes from 16 GB to 24 GB. The new LPDDR5X memory has a higher bandwidth, which it should improve the performance of the integrated GPU. I hope to be able to tell you more in my review of this console, which, if all goes according to plan, will be available in July.