Copyright or author’s right according to Wikipedia “a type of intellectual property that gives its owner The exclusive right to copy, distribute, adapt, exhibit and produce creative works, usually for a limited time“. Things like the Xiaomi logo, the iconic ‘Mi’ or that the Xiaomi SU7 brand of the car belongs to Lei Jun’s company and using them without his permission is a violation of the law.
Another Chinese company followed suit in addition to vehicles. But when If you violate copyright laws, you will face legal consequences.. And that’s what happened to them.
Xiaomi Technology and Qingdao Xiaomi Automobile Sales and Service
Protecting brand names and trademarks is extremely important in the technology industry. And when you buy a brand you built, you have to defend it with blood and fire. As a well-known smart electronics and hardware manufacturer, Xiaomi brand value and market impact is huge.
Following Xiaomi’s announcement of its entry into the automotive industry, brand protection is particularly important to ensure that consumers do not confuse products and services from different companies due to similar names. this did Xiaomi filed a lawsuit against a company for usurping various elements.
First of all, compare the name:
- Xiaomi Technology Co., Ltd.
- Qingdao Xiaomi Automobile Sales and Service Co., Ltd
This week is in trial phase
According to this “legal case information” Dispute case regarding unfair competition between Xiaomi and Qingdao Xiaomi, which manages the IT Home websiteThis week, on June 14, I will be heard at the Huangdao District People’s Court in Qingdao.
According to IT Home media, the information comes from Qingdao Xiaomi Automobile Sales and Service Co., Ltd. Founded in July 2016 It has a registered capital of 1 million yuan and is jointly owned by two people. Xiaomi has no financial involvement with affiliated companies.
Xiaomi believes in this car service company”uses logos and commercial fonts very similar to Xiaomi Group on its official websitePromotional materials, offline brick-and-mortar stores and other channels may cause consumer confusion.”
Will Chinese justice be able to quickly resolve this issue? Will it be delayed due to the presentation of evidence and/or witnesses? We will pay attention to how it develops, but it is not a good idea to establish a company, call it one of the main business giants of the country and turn it against you with all its legal equipment.
via | IT Home Page
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