Capitalization isn’t the only way to measure a company’s success in the market; There is also a rating of the most valuable brands in the world, and for the third year in a row it is headed by Apple, but this year for the first time the value of its brand exceeded $ 1 trillion, according to the compilers of this rating from Kantar.

Alphabet Corporation, with its Google brand, ranks second with $753 billion, while Microsoft ranks only third with $713 billion. Apple’s recent increase in capital to 3.18 trillion dollars has enabled the company to gain some ground in its fight against Nvidia. He wanted the level of 2.97 trillion dollars. It returned to third place, and the leader by this criterion remains Microsoft, with a capitalization of $2.97 trillion.

The value of Nvidia’s brand has nearly tripled this year to $201.8 billion, allowing it to rank sixth in the Kantar rankings for the first time and increase that figure by 178%, stronger than other members. It is among the ten most valuable brands. Currently, Nvidia’s brand value ranks second behind Apple, Google, Microsoft, Amazon ($576.6 trillion) and McDonald’s ($221.9 trillion). The Kantar BrandZ rating is based on the results of a survey of 4.3 million respondents; The sample consists of approximately 21 thousand brands in 532 categories. This year’s top three are all US-based technology companies.