One of the most famous sportswear brands in the world Nike, has been working on a strange endeavor for a while now. Earlier this year, the company launched ‘Footwear’, which means shoes and is often confused with ‘Footwear’.ShoesHe has applied to trademark the phrase “. As you can guess, the application was filed in the US. refused. US officials rejected Nike’s application, deciding that this term was a descriptive word and not a trademark.

Instead of covering up this incident, the brand tried to apply for a new trademark. This time the company European UnionHe filed and wanted to get trademark rights for the term Footware. Hearing this, Puma also objected, saying that the Footware phrase could not be trademarked. The General Court of the EU ruled on Puma’s application find it correctplace another obstacle in front of Nike.

Why did Nike file a trademark for this phrase?

According to information obtained, Nike has been smart shoes He kept working on it. These shoes provide the wearer with training measurements, statistics and similar information. would be equipped with software. This is exactly why Nike wanted to license the term Footware.

Nike is not liable for the EU’s decision. explanation it didn’t. However, a statement came from Puma on the subject. Puma indicated that it was satisfied with the decision in the case examined by the General Court of the European Union and said that any expression meaning shoes just a descriptive sentence He emphasized that this was so.