Imagine a shop located beneath the waves, in the blue depths. This store has really gone above and beyond a regular shopping experience. Also a technology giant by Sony!

The name of this underwater shop that opened in Dubai for just three days Xperia Aquatech store. This store, which sounds impossible, is almost an indication that Sony has not and will not lose its innovative spirit.

The Xperia Aquatech Store, which Sony first opened, was four meters below sea level!

At the same time, visitors can explore the fascinating underwater world Experience Sony’s water-resistant Xperia devices He wanted to offer the opportunity.

That’s why this unique store was created to promote Sony’s waterproof Xperia devices. was part of a creative marketing campaign.

But to this store Not everyone could enter.

Just made one competition winners, media members and VIP guests It could be visited by.

Visitors had to follow a short diving training course.

After the training you can check out Sony’s latest underwater Water-resistant smartphones and accessories Visitors who were given the opportunity to explore were expected to have a unique experience.

Popular products in a special underwater display, specially designed to highlight Sony’s waterproof technology It can be purchased upon landing.

In summary, this unique concept that Sony has implemented to draw attention to its waterproof devices has become a trend in the marketing world. It made a big impact.

This store not only provided visitors with an unforgettable experience, but also showcased the brand’s innovative theologies. introduced in an impressive manner.

Water resistant you trust your products We think that Sony, who explained it most clearly, could not have found a better and braver way than this…

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