Seen as heroes by investors and demons by employees and players. Bobby KotickFor 32 years he was CEO of Activision Blizzard, the gaming company that produces popular games such as Call of Duty.

Our story actually begins in 1991, when Kotick and a group of investors bought part of Mediagenic, a nearly bankrupt software company. Under Kotick’s leadership, the company pays off its debt, adopts the Activision name and begins a journey that will revolutionize our understanding of entertainment. On the other hand, Kotick’s most hated man in the industry The first steps of that journey are being taken.

So why did Bobby Kotick become the most hated man in gaming?

First of all, Kotick’s management style is tough and cool-headed It is worth noting that it is known as .

In fact, Kotick’s statements are so harsh that at one meeting he said Activision Blizzard was alone “every year on every platform potential for exploitation “And with clear follow-on potential, it will be able to achieve our goals of becoming a $100+ million series over time.” He wants to publish games.

In this statement he uses “exploit” The word attracted a lot of reaction, especially among the players, and that he saw games as products aimed only at profit. He sees players as resources to be exploited. It got me thinking.

Additionally, Infinity Ward founders Vince Zampella and Jason West are about to form a new studio after disagreements. After leaving Activision Blizzard Kotick, the duo “disobedient and arrogant villains” It is known that he described it as.

This and countless other incidents happened to Bobby Kotick. arrogant, threatening and seem heartless As a result, it damaged his image.

Unfortunately, there are also allegations of harassment.

A lawsuit filed in 2021 claims that Blizzard condone sexual harassment and gender discrimination He claimed to have a corporate culture.

As a result of this case, Activision Blizzard employees protested against Kotick and They demanded his resignation.

In an interview, Kotick said that the sexual harassment allegations at Activision Blizzard are false and that what happened “a very aggressive labor movement trying to destabilize the company” He said this was the result.

Given the negative image that Kotick has already created, these statements A manager who does not take the well-being of his employees into account which made it seen as.

In summary, Kotick’s harsh and thoughtless attitude towards various situations caused a huge wave of hatred towards him.

Kotick’s profit-oriented approach, especially in his statements, is a ruthless capitalist It created the perception that it was.

His style was highly respected on Wall Street and among employees and especially players. a hated figure made it happen.

So the story of Bobby Kotick, the thin line between success and ethics It strikingly shows the importance of protection.

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