Behind every great success is a strong vision, determination and bold steps. SASA polyester This is exactly how the story begins, thanks to Özdemir Sabancı’s strong predictions.

This journey, which started in Adana, the heart of the Turkish textile industry in those years, was followed by people who thought beyond their time. With the vision of Özdemir Sabanci takes shape and a gigantic company is born.

Özdemir Sabancı decided to establish a polyester factory, believing that polyester would replace cotton.

When Özdemir Sabancı presented the idea of ​​establishing a polyester factory to his father Hacı Sabancı in 1966, Hacı Sabancı accepted the idea. He was not very hospitable.

The reason is that since Adana was the center of cotton production at the time, polyester was produced in this region. The chance of success is very small was thinking.

However, Özdemir Sabancı believes that polyester will exist in the future. cotton will replace He predicted it and he was right in his prediction.

The necessary steps were then taken for the establishment of SASA.

Firstly, with a team including Sakıp Sabancı, to purchase the necessary machinery for the factory. negotiations started.

However There were some problems. The Sabanci family had no feasibility report and no experience in the sector…

But it was necessary to start somewhere and with a company called ICI license and technology agreement was signed and the foundations of Turkey’s first synthetic fiber factory were laid.

SASA, which will later become a legend, in 1969 He started his commercial activities and achieved great success in a short time.

This success attracted everyone’s attention. In 2000, a partnership was signed with the chemical giant DuPont.

With this collaboration, the company became DupontSA, which increases SASA’s international reputation.

In 2004, when Sabanci Holding purchased DuPont’s shares, SASA’s name was changed for the first time. ADVANSA, then SASA Polyester Industry Inc.. was changed to .

However, Sabanci Holding’s strategy is to focus on different business areas sale of SASA brought it up.

This process had a major impact in the industry and was significant It was controversial. Because no one wanted SASA to fall into the hands of foreigners.

Although its sale to a foreign company had been on the agenda for some time, it was completed later in 2015. Sold to a Turkish investor SASA’s value has been recognized and it has managed to become one of investors’ favorite companies thanks to the huge investments made.

SASA’s sale today Sabanci’s biggest regret It is referred to as… You can also check out our content below where we wrote extensively about the sale of SASA.

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